AliExpress Express: an efficient marketing tool for new product promotion

AliExpress Express is a pay-for-performance advertising tool, referred to as P4P (Pay for Performance), which is widely used in new product promotion. This tool allows sellers to increase the exposure of their products on the AliExpress platform through bidding ranking, thereby obtaining more clicks and sales opportunities.

Required preparations

Before using AliExpress Express, sellers need to ensure that the products in the store have been put on the shelves. In addition, sellers also need to have a preliminary understanding of the functions of through trains to ensure the effectiveness of promotion.

Basic principles of through train

The core of the through train lies in its bidding ranking mechanism. Sellers first select keywords related to their products and set bids for each keyword. When buyers search for these keywords, products from sellers with high bids will be displayed first in the search results. It is worth noting that the AliExpress platform weights and calculates the final display ranking based on a variety of factors (such as historical performance, product relevance, etc.), resulting in a simple high bid that may not necessarily result in an ideal ranking.

Advantages of through trains

Through AliExpress Express, sellers can quickly get a lot of exposure for new products. Especially in the absence of sales history, through trains can open up the market for new products and increase sales opportunities. In addition, the direct pay-per-click model ensures that sellers only pay for valid clicks, and the system will filter out malicious clicks to ensure the accuracy of traffic.

Flexibility in marketing settings

When setting up through-train promotion, sellers can freely choose promotion images, titles and keywords. The minimum recharge amount is 200 yuan, and the daily promotion budget can also be flexibly adjusted, with the minimum limit being 30 yuan. This flexibility enables sellers to carry out precise placement according to their actual situation, enhancing the efficiency of promotion.

Product testing and continuous optimization

In addition to increasing exposure, AliExpress Express can also be used for product testing. By quickly increasing product exposure, sellers can evaluate the product’s market response, such as click-through rates and collections. If the data performs well, subsequent main promotions can be arranged, while products that perform poorly should be quickly adjusted. This method can effectively reduce the risk of later promotion.

Conclusion

In short, AliExpress express is a powerful marketing tool, suitable for sellers who want to quickly increase the exposure of new products. Sellers need to clarify their own promotion goals, plan budgets reasonably, and continue to pay attention to data performance to ensure promotion efficiency and return on investment.