How to use AliExpress’s independent marketing tool—coupons to increase store conversion rate

Coupons can be seen everywhere in life. Whether it is eating in a hotel or shopping in a mall, merchants often give away coupons to attract customers to come back again. This kind of coupon with an expiration date will make consumers feel that it is wasted or suffered a loss if they do not use it. This psychology also applies to the shopping experience on the AliExpress platform. Therefore, many sellers hope to stimulate consumers’ desire to buy and improve their stores by setting up coupons that are applicable to the entire store, can only be used in their own stores, and set a validity period. Conversion rates while strengthening ties with old customers.

Required preparations

• Complete putting products on store shelves
• Open a store

Operation skills

1. Choose independent marketing tools

After logging in to “My AliExpress”, click “Marketing Center” and then select “Store Coupons” in the “Store Activities” option. On the interface for setting store coupons, the number of coupon collection activities that can be set per month is 10, the number of targeted issuance coupon activities is 20, and the number of gold coin exchange coupon activities is 10. Similar to the instant discount activity, coupons also need to set preferential conditions based on the store’s customer price. For example, if the store’s order price is US$10, you can set a discount of US$2 for purchases over US$30.

2. Set up collection coupons

Click “Add Coupon” to enter the page for setting event conditions. The event name should be in English, such as “30off2”, which means a discount of US$2 for purchases over US$30. The activity time can be set to 10 days. The coupon collection rules include that the face value is set to US$2, each person is limited to 1 coupon, and the total number of coupons issued is 200. When setting usage rules, be careful not to set unlimited usage conditions arbitrarily, especially for stores with low profit margins. You can stipulate that the coupon can only be used when you spend $30 or more. The validity period is set to be valid within 7 days from when you receive the coupon. If it is too short, buyers will not have time to use it. If it is too long, buyers will easily lose their sense of urgency and forget to use it. After confirming that the information is correct, click “Confirm Creation”. The coupon settings can still be adjusted before the event starts.

3. Set up targeted coupons

Continue to return to the “Store Coupon” page and click “Add Coupon” in the “Targeted Coupon Activities”. There are two distribution methods: online distribution to customers and QR code distribution. The specific content setting method for online distribution is the same as the collection type coupon. The system will reconfirm the information before creating it. Once created, event information cannot be changed. By clicking “Add user to issue coupons”, you can issue coupons in a targeted manner based on different customer groups (such as customers with transaction records in the past three months, customers who added shopping carts, etc.).

4. Set gold coin exchange coupons

This is an emerging coupon model that mainly obtains traffic through the gold coin channel on the mobile phone. The coupon amount can be freely selected from US$1 to US$200. The higher the amount, the more gold coins are required. Coupons that do not restrict usage conditions are usually the most popular and have the best traffic-driving effect. For stores with higher unit prices, it is recommended to set up a $2 gold coin coupon with no restrictions as a means of attracting traffic. If the product is price-competitive enough, you can even create a cost-effective small hit model in this way. However, this article will not go into details about the specific setup process.