How to effectively use AliExpress’ instant discount tool to increase sales and order volume

For many sellers, promotional strategies in physical stores, such as the 50 yuan discount for purchases over 399, can significantly stimulate consumers’ desire to buy, causing customers who originally planned to spend a smaller amount to increase their shopping amount in order to enjoy the discount. Similarly, on the AliExpress platform, sellers can also achieve this goal by using the instant discount tool to increase order volume and sales.

Preparation required

Before you begin, make sure you have finished stocking your store products.

Detailed explanation of operation steps

Choose independent marketing tools

1. Log in to “My AliExpress” and enter the “Marketing Center” page;
2. Select the “Instant Discount on Store Purchases” option in the “Store Activities” column;
3. Click the “Create Event” button;
4. Select “Instant Discount on Purchase of Products” in “Activity Type”.

It should be noted that the store can only create 10 instant discount activities per month, with a total duration of 720 hours, so these resources should be fully utilized.

Create event

1. Fill in the basic information of the event: including event name, start time, end time, etc.;
2. Only one instant discount event can be set up within the same time period (including instant discounts for all stores and instant discounts for products).

Setting type

Selecting “Instant Discount upon Purchase of Products” means that only certain products will be set up for instant discounts upon purchase. During this process, the order amount only includes the product price and does not include shipping costs. Limited-time discount products are calculated based on the discounted price.

Select product

For the “Instant Discount on Products” activity, you need to manually add products. You can select up to 200 products for each activity. You can search for target products by product name, grouping, etc.

Set full reduction conditions

Currently, two types of full reduction conditions are supported: “single-level full reduction” and “multi-gradient full reduction”.

• Single-level full discount: Set a single order amount condition and corresponding discount limit, and support accumulation of discounts (for example, 10 off for purchases over 100, and 20 off for purchases over 200).
• Multiple gradient full discounts: It is necessary to set at least two different stages of full discount conditions, and the order amount and discount intensity of the latter stage must be higher than that of the previous stage.

When setting specific conditions, adjustments should be made based on the average customer unit price of the store. It is usually recommended to set the threshold to 3 to 5 times the customer unit price and give a discount of about 10% to 20% to enhance attractiveness.

Through the above steps, sellers can effectively use the instant discount tools provided by the AliExpress platform to achieve the purpose of promoting sales.