How AliExpress improves access depth and purchase rate through affiliate marketing

After successfully putting most of the products on the shelves, Liu Jing began to observe the store’s operating data. Through analysis, he found that many buyers did not find what they wanted after looking at several products, and ultimately chose to leave the store. This phenomenon has resulted in low store visit depth and insufficient number of people placing orders. After consulting his friend Zhao Jun, who has been engaged in cross-border e-commerce operations for many years, Liu Jing learned that by using associated templates, buyers can be effectively guided to browse more pages, thus increasing the number of views.

Required preparations

Ensuring that the store has completed the listing of products is the basis for affiliate marketing.

Operation skills

Select the associated template type

First, enter the store backend and click “Manage Products” → “Template Management” → “Product Information Module”. Click “New Module” and the system will prompt you to select a module type. If “Associated Product Module” is selected, this is usually the most traditional template. Although many new sellers choose this template, its limitations prevent them from being able to express their creativity freely. Therefore, it is recommended to select “Customized Template” to design a more distinctive template according to your own requirements.

Create a new custom template

The design of custom templates does not require complex coding skills, just master two basic skills: the left box is used to insert hyperlinks, and the right box is used to upload images. First, organize the required related product image materials and add them to the template through the image upload function. Be careful to keep the width of your images consistent for a neat and organized layout. Although the template design is completed, you still need to add a hyperlink to each image to ensure that buyers can link to product information after clicking on the image. After setting up, click “Save Template”.

Smart use of affiliate marketing to increase visit depth

After completing the design of the personalized association template, the next step is to increase the depth of access, that is, increase the number of clicks from buyers to increase the number of views. Adding buttons to images to prompt buyers to click and incorporating promotional materials can significantly increase click appeal. The beautified association template shows a new appeal, prompting users to increase their willingness to explore.

Through the above steps and techniques, sellers can effectively use affiliate marketing on AliExpress to increase the depth of store visits and purchase rates.