How to write high-quality Meikeduo product titles and precautions

In e-commerce platforms, how to write an attractive product title is an important skill that sellers need to seriously think about and master. As a shopping platform that focuses on keyword searches, Meikeduo also has its own unique standards and requirements for writing product titles.

1. The importance of titles

When buyers search for products on the platform, they usually rely on search keywords to find the products they are interested in. Most of these keywords come from the seller’s product titles. The main purpose of the title is to attract potential buyers, help them quickly find what they want, and encourage them to click and ultimately complete the purchase. High-quality product titles can not only bring considerable traffic to the store, but also improve the product’s ranking in search results and gain more exposure and traffic. Therefore, an excellent title can relieve a lot of pressure for merchants when creating hits later.

2. How to create a high-quality Listing title

Creating a high-quality Listing title can be boiled down to a simple formula: Category + core keywords + attribute words.

1. Importance of categories

The category of a product is one of its most important attributes and has an important impact on the weight and traffic distribution of the Listing. Accurate category selection can improve product exposure and conversion rates. Although Meikeduo mainly searches for keywords, there are still some buyers who filter products by categories. Therefore, correct category selection can attract more traffic and increase the sales opportunities of the store.

2. Use of core keywords

The core keywords of a product are an indispensable part. They directly reflect the main features and uses of the product. Core keywords should be reflected in the title, such as product type, name, and model.

3. Adding attribute words

Attribute words refer to specific descriptions related to products, such as specifications, models, applicable groups, etc. The precise use of these keywords can make the title more detailed and rich, thereby improving search rankings.

After you determine the skeleton of your title, you can further add technical specifications or other relevant features to make your title more specific and clear. Before writing a title, researching keywords for similar products on the platform can help create a more precise and high-quality title.

3. Issues that should be paid attention to when creating Listing titles

When writing titles in Meikeduo, you need to follow some basic rules:

1. The title cannot exceed 60 characters, keep it concise and clear;
2. Once the order is generated, the title cannot be modified, so make sure the title is accurate;
3. The priority of keywords in the title is from left to right, and the main keyword should be first;
4. The brand name needs to add a preposition before the keyword to comply with the platform regulations;
5. Except for prepositions, the first letters of other words need to be capitalized;
6. Avoid using illegal words such as “best”, “promotion”, etc.

Also, do not repeatedly include the following information in the title:

• Whether the product is brand new;
• Different variations of the product (color, size, etc.);
• Whether free shipping is provided;
• Whether there is an overseas warehouse for delivery;
• Whether installment payments and discounts are available.

Redundant and repeated information will affect the ranking of Listing.

4. Standards and structure of high-quality titles

A good title should meet the following standards:

1. Use sufficient number of characters to keep it concise and clear;
2. Contain 1-2 core keywords and arrange them first;
3. Avoid repeated use of big words;
4. Comply with specifications and include detailed information such as parameters.

There are two commonly used title structures in Meikeduo:

1. Big word/secondary word + long tail word + parameter/size/color/specification;
2. Prioritize the use of large words/secondary words, and add parameters and sizes flexibly according to product advantages.

When writing titles, taking these points into consideration can better meet Meikeduo’s title evaluation standards and improve product exposure and conversion rates on the platform.

5. Highlight the core selling points of the product

The product title should clearly highlight the main functions, features or advantages of the product, allowing buyers to understand the value of the product at a glance. Capture buyers’ interest with accurate and powerful descriptions.

For example, if you are selling a smart watch, you can clearly indicate the brand, model, function and battery life in the title, such as “Apple Watch Series 7 GPS+Cellular 44mm Smart Watch 18-hour battery life heart rate Blood Oxygen Monitoring”.

6. Use keywords and long-tail words

Keywords and long-tail words are the words used by buyers when searching, and they are also the basis for Meike’s multi-platform and search engine optimization rankings. According to your product features and target market, choose appropriate keywords and long-tail words, and distribute them reasonably in the title.

For example, if you are selling a women’s wallet, you can use keywords such as “women’s wallet”, “leather wallet”, “zipper wallet” and long-tail words, such as “Women’s Leather Zipper Wallet RFID Blocking Card Holder” Purse”.

7. Avoid using too many modifiers and meaningless symbols

Too many modifiers and meaningless symbols will make the title appear lengthy, cluttered, and unprofessional, reducing buyers’ trust and desire to purchase. Try to use concise, accurate and powerful language, and avoid using highly subjective words such as “best”, “latest”, “cheapest”, etc., as well as “!!!”, “★★★”, “[]”, etc. Meaningless symbols.

8. Precautions

When writing product titles, it is recommended that sellers pay more attention to competitors’ product titles, understand the preferences and search habits of the target market, and optimize and adjust based on the data and analysis tools provided by the platform. Through continuous testing and optimization, sellers can improve the exposure and sales performance of their products on the Meikeduo platform.

Pay attention to complying with import regulations and related regulations to ensure product compliance, and understand the size and weight restrictions so that your products can be uploaded smoothly.

By accurately describing the core selling points of the product, using appropriate keywords and long-tail words, and following the relevant requirements of Meikeduo platform, sellers can write attractive product titles and increase the exposure and appeal of store products. .