After a period of releasing new products, the seller officially started the store operation. The seller needs to master the daily operation of the store and obtain actual data to monitor the store in real time. The “Data Manager” module in the background of Alibaba International Station can interpret the data of the store and make optimization suggestions based on the actual situation of the website. The seller intends to study the “Data Manager” seriously.
[Required information]
Alibaba International Station store that is actually in operation.
[Operation skills]
1. Perform store diagnosis analysis and optimization through the global diagnosis of the diagnosis center.
Log in to the background of the account, click “Data Manager” and “Diagnosis Center”, and the diagnosis report will appear. The diagnosis report includes four sections: basic website construction, promotion and drainage, seller communication and order conversion. Each section will have data interpretation and optimization suggestions, which can be operated one by one. Each section will have a star rating to express the current operation capacity and the gap to the next level.
2. Perform store diagnosis analysis and optimization through “My Effect” in the data manager.
Alibaba International Station mainly analyzes data through exposure, clicks and feedback. The standard for judging the operation of a new website is that the conversion rate from exposure to click is about 1%, that is, the click rate (click/exposure) is 1%, and the conversion rate from click to feedback is about 10%, that is, the feedback rate (feedback/click) is 10%. In addition to the inquiry flow overview and foreign trade through train overview, there are also RFQ overview, credit insurance order overview, marketing overview and product overview.
3. Perform store diagnosis, analysis and optimization through “My Products” in the data manager.
Four indicators of product exposure, click, click rate and feedback should be paid attention to. Products can be divided into four categories according to these four indicators: high exposure and low click, high click and low exposure, high click and low feedback, and feedback and low exposure. Products should be released with improved product templates, so that the information quality of such product templates is better.
4. Perform store diagnosis, analysis and optimization through “My Words” in the data manager.
“My Words” is Alibaba’s analysis of all keywords on the website. Directly enter the word you are interested in, click search, and view the effect of the word, including exposure, clicks, and the promotion effect of the foreign trade through train. You can also sort by click-through rate, exposure, and clicks, starting with the words that bring good results, and analyze whether there is room for improvement. After finding the words, you need to evaluate the keyword effect and determine the optimization direction.
Note:
1. If the product exposure is low, check: whether the keywords are covered in place; the ranking of the main keywords; whether P4P is enabled.
2. If the product clicks are low, check: whether the picture is clear and beautiful; whether the title matches the product; whether the credit insurance service is enabled; whether Wangwang is online.
3. If the product feedback is low, check: whether the product details page is specific and complete; whether Wangpu has demonstrated a variety of strengths; whether the service capabilities need to be improved; check the front-end exposure and clicks.