1. Log in to the backend.
Log in to www.alibaba.com, click Sign In or My Alibaba in the upper left corner to enter the login page, enter the login name and password to enter the backend, follow the path of “Business Management” – “Product Management” – “Publish Products” to enter the product release page.
2. Select a category.
Enter keywords in the search box under “Search Category”, search for the corresponding category, and select the corresponding category. There are product release rules at the bottom of the page, you can click to read, and after reading, click “I have read the following rules, and now publish the product.” When selecting a category, pay attention to accuracy. Misplacement will incur penalties, and buyers will not be able to find the product and lose traffic. If the product has the characteristics of cross-industry, select multiple categories for product display on an accurate basis. You can also select in “Categories You Frequently Use”.
3. Set the product title.
The product title is the first matching factor for buyers’ searches, so it should be particularly meticulous when setting it. The title should be consistent with the buyer’s search behavior and preferences. The prepositions with/for can be used in the title, and the core keywords should be placed before with/or. The length of the product name should be appropriate. Do not repeat and accumulate multiple keywords in the name, and use special symbols with caution.
4. Set product keywords.
After setting the product name, you need to continue to set product keywords. Keywords should use common keywords. It should not be too long or add the company’s internal product models. It is not recommended to use exactly the same keywords. Keywords are not case-sensitive. Buyer preferences and singular and plural will affect the ranking.
5. Add product pictures.
Click “Browse” to select pictures from the picture bank. The pictures include 1 main picture and 5 detail pictures. The picture requirements are: 1000X1000 pixels, square (ratio 1:1), picture format is jpeg, jpg, png, size is within 3MB, and color mode is RGB.
6. Set product attributes.
The above part is the attributes recommended based on the selected category. Fill in according to the actual situation of the selected product. The following part is the custom attribute, up to 10 items can be added, which is a supplementary description for the product. Custom attributes can be added according to your own needs. Be careful not to repeat the attributes given by the system.
7. Set transaction information.
First, figure out whether to support a fixed price. On Alibaba International Station, a fixed price means that buyers can purchase at this price immediately. Generally speaking, sellers will not set a fixed price, but guide buyers to negotiate further. The price setting can be a ladder price or a price range. The minimum order quantity should be determined according to the characteristics of the product. The current trend is that lower MOQ is more attractive to buyers. You can choose multiple payment methods, such as L/C, D/A, D/P, T/T, Western Union, MoneyGram, etc.
8. Set logistics information.
Logistics information includes delivery time, port, supply capacity, and packaging form. For conventional packaging, you need to fill in the packaging form, size, and the number of pieces that can be loaded in various containers, etc., so that buyers can understand. Select “Set price according to quantity” or “FOB” price to fill in the transaction conditions given by the system, which is conducive to improving the buyer’s online evaluation of the seller’s strength.
9. Set up special services.
Special services are mainly sample services, which are divided into fixed-price sampling, free sampling, bargaining sampling and no sampling. This special section is related to the buyer’s preferences. According to data surveys, many buyers hope to experience the product through samples before placing their first order. This section can better cooperate with the accumulation of credit insurance data, and sample orders can be more conveniently credit insurance.
10. Set up the details page.
This requires detailed analysis. We will analyze how to set up the details page for you in the next question.
11. After all the content is set, click Submit after previewing.