Full analysis of eBay operations: from core responsibilities to operational skills and experiences

1. Core responsibilities and functions of eBay operations

Maintain and manage merchant accounts

The eBay operations team is responsible for maintaining and managing merchant accounts, including handling merchant registration, setup, authentication and other matters to ensure the compliance and security of merchant accounts. The operations team will review the information submitted by merchants to ensure its authenticity and reliability to maintain the credibility and credibility of the platform.

Optimize product display and promotion

eBay operations are committed to optimizing product display and promotion to help merchants increase exposure and sales performance. They carefully design and adjust the layout, images, and descriptions of product pages to make them more attractive and informative. In addition, the operations team will use the platform’s promotion tools and functions to improve the search rankings and push opportunities of products, and increase the exposure of products.

Develop and execute promotions

Promotions are crucial to attracting buyers, increasing sales and driving traffic to your platform. The eBay operations team is responsible for formulating and executing various promotional activities, such as discount sales, full discounts, limited-time discounts, etc. They work with merchants to develop promotional plans and provide relevant guidance and support to attract more buyers’ attention and desire to purchase.

Handle issues between buyers and merchants

As an e-commerce platform, eBay’s operations team acts as a bridge between buyers and merchants, and is responsible for handling problems and disputes between the two parties. Whether it is order problems, returns or exchanges, or after-sales service complaints, the operations team will actively coordinate and resolve them to ensure a win-win transaction between buyers and merchants.

Monitor market dynamics and competitive intelligence

The eBay operations team pays close attention to market dynamics and competitive intelligence, keeps abreast of industry trends and competitive situations, and provides merchants with market analysis and strategic guidance. They use data analysis and monitoring tools to gain insights into consumer needs and behaviors, provide merchants with accurate sales suggestions and market positioning, and help merchants stand out in the fierce market competition.

Provide training and support

In order to help merchants better understand and utilize the eBay platform, the eBay operations team provides training and support services. They hold online training courses, provide operating guides and tutorials to help merchants understand how to use the various functions and tools of the platform. In addition, the operations team also provides professional consultation and support to answer merchants’ questions and confusion and help them achieve their business goals.

Improve user experience

eBay operations are committed to improving users’ shopping experience to make it more convenient, safe and enjoyable. They work closely with the product team to collect user feedback and needs and drive functional improvements and optimizations of the platform. The operations team is also responsible for monitoring user reviews and complaints, taking timely measures to solve problems and improve user satisfaction and loyalty.

Anti-fraud and maintaining platform security

In the field of e-commerce, anti-fraud and maintaining platform security are crucial tasks. The eBay operations team is responsible for monitoring and preventing fraud, using advanced risk control technologies and algorithms to identify and block potentially fraudulent transactions. They are also responsible for reviewing and handling fraud reported by merchants, and taking appropriate measures to protect the rights of buyers and merchants.

2. Core skills and experiences of eBay operations

Understand eBay’s operating rules and policies

To operate on eBay, sellers must understand the operating rules and policies of the platform in order to avoid violating platform rules and creating unnecessary risks during the operation process. Sellers should be familiar with the eBay platform’s store opening process, fees and procedures, etc., and understand the platform’s transaction rules, competitive strategies, sales techniques, etc., so that they can operate better.

Optimize product titles and descriptions

When selling products on eBay, product titles and descriptions are very important and can directly affect consumers’ purchasing behavior. Sellers should optimize product titles and descriptions to make them more attractive and readable, describe the features, advantages, and usage of the product in as much detail as possible to improve the search ranking and sales conversion rate of the product.

Provide high-quality product pictures

Product pictures are an important channel for consumers to understand products and are a key factor in judging product quality and attracting consumers to purchase. Sellers should provide high-quality product pictures so that they are clear, bright, and fully demonstrate the features and details of the product to increase consumers’ purchasing confidence and purchase rate.

Optimize logistics and after-sales service

Logistics and after-sales service are also very important links when operating on eBay. Sellers should choose reliable logistics service providers and fast delivery methods to ensure that goods can be delivered to consumers in time. At the same time, sellers should also provide high-quality after-sales services to solve various after-sales problems for consumers and improve consumer satisfaction and loyalty.

Regularly optimize store and operation strategies

When operating on eBay, it is also very important to regularly optimize your store and operation strategies. Sellers should pay attention to key indicators such as store traffic, sales, and return rates, and adjust operating strategies in a timely manner to improve store operating efficiency and profitability. Sellers should also actively participate in promotional activities on the eBay platform to increase store exposure and popularity and increase the number of potential consumers.

Understand competitors and market trends

When operating on eBay, it is also very important to understand your competitors and market trends. Sellers should regularly pay attention to competitors’ stores and products to understand their operating strategies and advantages, so as to find their own shortcomings and make improvements. Sellers should also understand market trends, understand consumer needs and preferences, adjust products and operational strategies in a timely manner, and improve sales conversion rates and profit levels.

3. eBay store operation experience

Sales strategy issues

If a seller begins to feel that the traffic of his store is too poor, then he should focus on the following issues:

• Is the product selection not meeting the needs of the audience?
• Is there a problem with the sales strategy?
• Is there a problem with the price of the product?

If there is a problem with product selection and supply, you can solve it this way: pay more attention to the foreign trade data of domestic and foreign websites, and understand the sales dynamics of Chinese clothing accessories, jewelry watches, electronic products, etc. The main markets for Chinese sellers are usually European and American countries, so if novice sellers want to explore the foreign trade markets in these countries, they can give priority to these three categories.

If there is a problem with the sales strategy, it will be more difficult. After all, eBay store operation experience is introduced based on different situations: if it is an online store sales on a foreign trade platform, many users may only see a certain picture or a certain text introduction, and will not actively communicate with the seller. Therefore, cross-border e-commerce eBay sellers should take the initiative to communicate and introduce products to buyers from multiple angles.

Price issue

If there is a problem with product price, then what needs to be considered is: product quality, product price, and product after-sales. If you do these things well, you can always impress users.

4. eBay’s core operational thinking

Promotions

There are five main types of product activities on the platform, namely expanded orders, preferential channels, freight discounts, price reduction activities, and bundled sales. Sellers can set up activities for products based on different levels of promotional activities.

Store operation practice

• Set core keywords: The core keywords can be brand name + product title + product feature words + product functions. Although your own brand cannot bring much traffic, it will be of great help to the long-term development and recognition of the brand. Many products have more than one name. Sellers should use keyword tools to select similar words or hot words; the words with the highest conversion rate are words that can meet the real needs of buyers, that is, the characteristics and functions of the product.
• Use data analysis tools to filter keywords: Data analysis tools are tools that sellers need to master. When we launch products, we should not blindly follow the trend, but use data analysis tools to analyze the products.

Traffic is scattered, pay attention to new links

The platform process is highly decentralized. Judging from the charging method of the platform, for new links, a posting fee will be charged for listing, and another posting fee will be charged after the link expires. New links have the best exposure and are easy to place orders. In the operation process, the listing of new links is a very important step.

Analysis of customer spending power

A big difference between eBay and Amazon is that eBay’s main consumers are people with medium or lower spending power in Europe and the United States. This type of consumer is more price-sensitive and prefers and is willing to buy cost-effective products with low prices and good quality. This is actually the core store operation thinking that sellers need to master, and they must be good at analyzing consumers.