Detailed explanation of eBay auction pricing and inventory management techniques
As a cross-border e-commerce giant, eBay has retained the unique sales format of auction since its establishment. For sellers, auctions can not only attract a lot of traffic, but also significantly increase store profitability. However, in order to do an auction well, you need to master certain skills and rules.
1. eBay auction rules and pricing strategy
1. Select appropriate auction items
When selecting products suitable for auction, sellers need to be familiar with the platform regulations to ensure that the selected products meet the auction requirements.
2. Set a reasonable starting price
- Recommendation: Set a lower but still acceptable starting bid. A lower starting price can arouse buyer interest and increase the chance of a transaction.
- Note: Avoid setting a guaranteed price to avoid scaring away potential buyers.
3. Use “fixed price” correctly
- Recommendation: Set the fixed price at 10%-20% of the starting price, neither too lower than the cost nor too high to affect sales.
2. How to change the quantity of items in eBay product library
Effective inventory management is critical to maintaining order accuracy. Here are the specific steps to update your eBay inventory:
1. Log in to seller account
First, open the eBay official website and log in to your account.
2. Access product library
Enter “My eBay” through the navigation bar, and then select “Product Library”.
3. Search for target products
Use keyword search or filtering functions to locate products that require inventory adjustment.
4. Change product quantity
Find the corresponding entry and enter the new inventory value in the quantity field.
5. Save changes
After completing the input, be sure to click the “Save” button to confirm the changes.
6. Confirm update
Return to the product library page to verify whether the changes have taken effect.
3. Set the sellable quantity of the product
For “Auction” type items
- If you want to sell multiple pieces of the same item at once, you can check the “Wholesale” option during setup.
- Only one item can be sold at a time in “Auction” mode.
For “fixed price” type products
- Just enter the quantity directly in the “Fixed Price” setting.
- If you need to sell in bulk, also enable the “Wholesale” function.
4. Select the product release method
Based on the characteristics of the product and personal needs, you can choose to use “auction” or “fixed price” alone, or a combination of both. Additionally, there is a Parts Compatibility Release option specifically for special categories such as automotive accessories.
5. Summary
To sum up, by setting the auction starting price reasonably, cleverly using the fixed price function, updating inventory information in a timely manner and choosing the appropriate product release format, eBay sellers can better manage their stores and improve their performance. I hope the above guide will be helpful to all sellers!
The above content is compiled from multiple reference articles, aiming to provide users with comprehensive guidance on eBay auction pricing and inventory management.