eBay joint promotion and on-site promotion strategies: increase sales and brand exposure

eBay affiliate promotion is a powerful sales strategy specially designed for eBay store sellers. It aims to display the seller’s other items to potential buyers through a special area display. This mechanism not only increases the exposure of items, but also significantly increases sales. This article will integrate joint promotion setting methods and eBay site promotion strategies to help sellers improve sales performance.

How to set up joint promotion

Default automatic joint promotion

Sellers can preset automatic joint promotions, allowing the system to automatically select promotional items for display based on the settings. For example, when a user bids on an item in the “DKNY Shirts” category, you can specify that items in the “DKNY Ties” category are automatically promoted to that user. To create a custom category relationship, follow these steps:

• Enter the “My eBay – I Want to Sell” page and find the “Change Default Category” option under the “Joint Promotion” area.
• On the “Default Categories” page, view the list of relationships between custom categories and change the categories for the tie-in.
• Select the categories you want to promote and choose the categories you want to promote based on two different situations: when buyers view the item and when buyers bid and purchase the item.
• After completing the settings, click “Save Changes.”

Specify your own promotional items

In addition to the default automatic joint promotion, sellers can also designate specific items as joint promotion items. The specific operations are as follows:

• Log in to the target item’s page and find the “Change promoted item” option under the item title.
• On the “Change eBay Promotional Items” page, select the section you want to change and click the “Specify Your Own Promotional Items” button.
• Next to the item to be changed, click the “Change Item” button to enter the setting page. Sellers can search within this page or select items from the entire listing.
• After finding the target item, click the “Add” button, and the selected item will appear in the display area.

Through the above methods, sellers can flexibly use eBay’s joint promotion function to display related items to potential buyers, thereby increasing sales.

On-site promotion strategy

Complete product list

Make sure product titles accurately describe the product and use keywords to improve search engine rankings. Clear product descriptions and high-quality pictures can help buyers better understand the product, thereby increasing sales opportunities.

Optimize keywords and tags

Understand your target audience deeply and use relevant keywords and tags to optimize your products. Make sure these keywords and tags are closely related to the product and will help improve your ranking in search results.

Provide quality customer service

Reply to buyers’ questions and concerns promptly, provide accurate information, and ensure timely delivery of orders and good after-sales service. Satisfied buyers are more likely to leave positive reviews and recommendations, helping to build a good reputation and increase sales.

Use eBay advertising tools

eBay provides a series of advertising tools to help sellers increase the exposure of their products. Through eBay’s promoted advertising service, products can be placed in a more prominent location and displayed to a specific audience. In addition, eBay also provides marketing tools such as promotions, coupons and reward programs to help attract more buyers and promote sales growth.

Actively participate in the eBay community

By participating in community events, you can build connections, share experiences, and attract more attention. Participating in discussions, answering questions, and providing valuable information increases your exposure and professional image, thereby increasing buyer trust in your product.

Use social media and other channels to promote

Create professional social media accounts and regularly post content about products and promotions. Cooperating with industry bloggers, opinion leaders and other relevant websites to jointly promote products can expand the audience base.

Regular optimization and analysis

Continuous optimization is the key to improving eBay promotion effectiveness. Regularly evaluate product sales data and promotion strategies and make corresponding adjustments. Understanding which strategies and keywords are performing well, and optimizing based on data, will help better meet market demand and increase sales.

Conclusion

eBay affiliate promotion and on-site promotion strategies are crucial to improving sales performance. By presetting automatic joint promotions and self-specified promotion items, sellers can increase the exposure of items and guide buyers to make additional purchases. At the same time, improving product listings, optimizing keywords and tags, providing excellent customer service, utilizing eBay advertising tools, actively participating in the eBay community, utilizing social media and other channels for promotion, and regular optimization and analysis will help accelerate sales operations and achieve greater success. success.