Analysis of eBay seller performance levels and rating standards

On the eBay platform, sellers’ performance directly affects buyers’ shopping experience and satisfaction, so eBay has set specific requirements and standards for sellers’ levels and performance. The following will introduce in detail the performance levels and rating standards of eBay sellers.

Division of eBay seller performance levels

The performance of eBay sellers is mainly divided into the following levels:

1. Excellent rated seller:

   • This is a top-performing seller on the eBay platform who provides excellent customer service and meets the minimum sales total required for an Excellent rating. Such sellers can enjoy listing discounts and have the opportunity to obtain the “Super Excellent Rated Seller” badge.

2. Standard Seller (Qualified):

   • Meet eBay’s minimum standards for sellers and be able to maintain basic customer service.

3. Substandard sellers (unqualified):

   • Such sellers who fail to meet the platform’s minimum requirements for customer service quality may face the risk of account restrictions or freezing.

Seller rating evaluation time and basis

eBay will evaluate sellers’ ratings on the 20th of every month. The evaluation period depends on the seller’s transaction volume: if the number of transactions in the past three months reaches 400, this period will be used as the evaluation period. If this indicator is not reached, the transaction records of the past year will be referred to.

Conditions for becoming an excellent rated seller

To become an “Excellent Rated Seller”, sellers need to meet the following conditions:

1. Account must be active on eBay for at least 90 days.
2. In the past year, you must complete at least 100 transactions with buyers in the United States, and the sales volume must be no less than US$1,000.
3. Must comply with eBay’s selling policies.
4. Need to meet relevant requirements such as bad transaction rate, delayed shipping rate, etc.

Sellers must pay close attention to their credit evaluation, service level, bad transaction rate and other indicators to ensure that they continue to meet the minimum requirements. Failure of sellers to meet these standards may result in restrictions on their selling accounts or harsher penalties.

Seller performance and buyer feedback

Sellers should take buyers’ feedback seriously during the business process to improve service quality. Being able to proactively solve buyers’ problems and improve customer satisfaction will help improve sellers’ performance and ranking. On the other hand, if you ignore buyer feedback, sellers may encounter negative reviews, which will affect their ratings and sales opportunities.

To sum up, eBay sellers must pay attention to service quality and maintain good transaction records when interacting directly with buyers to ensure an advantage in the fierce market. Paying reasonable attention to your own rating performance is the key to increasing store traffic and sales.