How small sellers choose cross-border e-commerce platforms: Comparative analysis of eBay and Wish and detailed explanation of eBay auction techniques

In the field of cross-border e-commerce, eBay and Wish are two popular platforms. This article aims to help small sellers choose a suitable platform based on their own circumstances and explore eBay auction techniques.

Features of eBay and Wish platforms

eBay

• World-renowned: eBay is a world-renowned online auction and retail platform, providing a variety of product categories and more flexible sales models.
• Orders are concentrated in developed countries: Orders on eBay are mainly concentrated in developed countries such as the United States, Canada, Australia and the United Kingdom, and it is easy to generate orders with higher amounts.
• Suitable for beginning sellers: The eBay platform is suitable for small sellers who are just starting out. It collects payments quickly and is considered a relatively stable small platform.
• Support shipping from overseas warehouses: eBay has more and more options to support shipping from overseas warehouses.

Wish

• Low-price goods focus: Wish is an e-commerce platform that focuses on low-price goods. Its users mainly come from price-sensitive consumers around the world.
• Suitable for beginning sellers: The wish platform is also suitable for beginning sellers. The registration threshold is low, product sales are diversified, and the order volume is relatively large.
• Multiple logistics methods: The wish platform supports a variety of logistics methods. Sellers can choose suitable logistics methods according to their own circumstances to reduce costs and freight.
• Suitable for individual sellers: The wish platform is suitable for individual sellers. Product prices are generally low, but due to fierce competition, profits are low.
• Penalty Mechanism: The fine mechanism of the Wish platform may make sellers dissatisfied and require payment of a deposit, which makes many sellers afraid to choose to sell goods on Wish.

Comparison between eBay individual sellers and professional sellers

Individual seller

• Easy to use: Individual sellers can easily register an eBay account and start selling goods.
• Flexibility: Individual sellers are free to choose the types and quantities of goods they sell without having to shoulder large-scale inventory management and operational responsibilities.
• Low cost: There are no additional platform fees or subscription fees for individual sellers.

Professional seller

• Business Opportunities: As a professional seller, you can get more business opportunities and room for growth.
• Large-scale sales: Professional sellers are often able to handle larger sales.
• Professional support: eBay provides professional sellers with more support and tools, such as advanced analysis reports, promotion tools, customer service, etc.

Which products are suitable for auction on eBay

Product types suitable for auction

• Non-standard products: The auction results of these rare products will be much better than ordinary products.
• Hot-selling items: Sellers can auction products with relatively high sales volume, which will give them more advantages in setting prices.
• Products with high unit prices: Such products are more likely to be auctioned, which is helpful for clearing inventory.
• Scarce products: The auction method can bring more traffic to the store, and buyers bidding against each other can also maximize the profits of this type of product.

Auction skills

• Understand products suitable for auction: Products that can be purchased daily are definitely not suitable for auction. Buyers often spend time reading for more exotic products to bid in auctions.
• Set a low starting price: Set the starting price as low as possible within an affordable range. The lower the starting price, the more likely it is to attract the attention of more buyers.
• Find a good placement: Sellers must understand the principles of eBay product ranking, try their best to have products with popular keywords or popular categories, and then appear at the top of the platform’s search list.
• Reply to buyers’ messages in a timely manner: Replying to buyers’ messages about products in a timely manner can increase the trust between you and the buyers.

Products suitable for sale on eBay platform

Product categories

• Electronic and electrical appliances: Consumer electronics products have always been selling well.
• Home and Garden Products: In the eBay bestseller list, home and garden related products are also very popular among users.
• Automobile and motorcycle parts category: The automobile and motorcycle parts category has high profits on eBay.
• Toys: Affected by the epidemic, many parents choose to buy toys on the platform to entertain their children.

To sum up, when choosing a cross-border e-commerce platform, small sellers should choose a suitable platform according to their own circumstances, and understand the product types and auction techniques suitable for auction, as well as the product categories suitable for sale on the eBay platform, so as to Run your store better.