A comprehensive guide to why eBay auction and priced items are ranked higher and removed
On the eBay platform, it is crucial for sellers to improve the search rankings of auction and fixed-price items and understand why items have been removed. The following will summarize relevant tips and precautions to help sellers operate their stores more effectively.
Techniques for improving the ranking of auction items
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Set an appropriate offline time: Arranging the item’s offline time during periods when buyers are active, such as in the afternoon and evening, can significantly increase the item’s attention.
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Optimize online time: Short online time for items can create the impression that the product is popular and encourage buyers to bid. After referring to the online time of similar products, appropriately adjust the online time of the item. For popular products, you can set a shorter online time (such as 3 days or 5 days), while for less popular products, you can set a longer online time (such as 7 days or 10 days).
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Pay attention to item prices and shipping costs: For auction items, it is recommended to set a lower starting price to attract bids. Also, avoid setting shipping rates that are too high, as this can cause items to be demoted in search results and lower your DSR score.
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Accurate product descriptions and titles: Make sure the title contains clear and relevant keywords that effectively differentiate your product from other similar items.
Tips for improving the ranking of priced items
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Increase sales quantity: The sales volume of an item has a direct impact on ranking. Set the quantity of multiple products to increase sales popularity and help improve ranking in search results.
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Set a longer online time: Newly launched priced items usually receive higher display rankings, so it is recommended to set a longer online time for them.
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Replenish inventory in a timely manner: Maintaining sufficient inventory can ensure the continuity of sales, which is very important for accumulating sales records and improving rankings.
Reasons for eBay auction items being removed
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Violating products: If the items posted violate eBay’s prohibited and restricted sales rules, the items will be removed and may even affect the seller’s account.
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Listing Requirements: eBay requires sellers to list tangible goods or services. If a product is listed as blank or undeliverable, it will be removed.
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Product Information Violation: The inclusion of keywords in the title that are not related to the product will be regarded as search keyword manipulation, and such behavior will lead to the removal of the product.
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Duplicate listings: Duplicate listings of the same product by the same seller will be considered a violation, and eBay has strict restrictions on this.
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Contains external links: Sellers are not allowed to include any external links other than eBay in product descriptions.
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Product infringement: Using someone else’s trademark or stealing another brand’s image may lead to infringement complaints, which may lead to product removal.
When a seller encounters an item being removed, he or she must check the published content and information as soon as possible, and then try to appeal or relist the item after understanding the reason to ensure compliance with the relevant regulations of the eBay platform. Understanding these tips to improve rankings and prevent removal will help sellers achieve better sales performance on the eBay marketplace.