Detailed explanation of eBay US website promotion strategy

In the fiercely competitive e-commerce market, if you want your products to stand out on the eBay US site, you not only need effective promotion strategies, but also need to master certain skills. This article will comprehensively introduce the promotion methods and promotion techniques of eBay US site to help sellers improve product exposure and sales performance.

1. How to promote eBay US site?

1. Promoted Listings(PL)

This advertising format accounts for 18% of most products. By participating in PL advertising, sellers have the opportunity to reach the first position on the home page, thereby changing the market share of the product. Sellers can take advantage of the first-mover advantage of commission advertising to increase exposure and sales.

2. CPC headline advertising

This form of advertising can make the traffic of eBay sellers in vertical fields more focused. By choosing CPC headline ads, sellers can promote specific target audiences and improve the accuracy and click-through rate of ads.

3. On-site promotion conversion

The eBay platform provides a variety of on-site promotions, suitable for different product types and price points. Sellers should pay attention to on-site promotions and strive to maximize the conversion of visitors to product details pages into effective orders, thereby improving transaction conversion rates and sales performance.

2. What are the techniques for promoting eBay US site?

1. Appropriate pricing

When determining the selling price of a product, consider the cost and study the price levels of the target market and the pricing strategies of competitors. Price appropriately according to market conditions, and formulate reasonable pricing strategies based on competitive advantages and target customer needs.

2. Optimize product details page

The product details page is an important influencing factor for consumers to place orders. You can refer to products with good sales in the same industry, divide the product details page into modules, and conduct comparative analysis to find common advantages and optimize your own details page. Pay attention to providing clear and detailed product descriptions, high-quality pictures, and attractive after-sales service policies.

3. Pay equal attention to paid traffic and natural traffic

eBay promotion can take two forms: paid traffic and natural traffic. If sellers want to get more traffic, they can consider paying to attract traffic; if they have limited financial resources, it is recommended to pay more attention to natural search traffic and improve natural search rankings by optimizing keywords, titles and product descriptions.

4. The importance of basic sales volume

Faxing orders or selling at low prices is one of the common sales solutions. When making fake orders, you should pay attention to controlling the balance between traffic and conversion, and consider your own profitability when selling at low prices. For novice sellers, you can combine brush orders and low-price sales strategies to increase basic sales and achieve better results.

3. eBay US site’s overseas shopping promotion strategy

1. Respond promptly

Timely reply is the instinct of every seller. All users hope that their demands can be heard in a timely manner. If cross-border e-commerce sellers need to compete with offline retail stores, they must quickly respond to customer messages so that customers can truly trust and choose sellers. This is also an indicator of the performance of the eBay platform; ideally, sellers should respond to all questions from buyers within one or two hours, and let the other party know that the seller is actively resolving all demands raised by buyers in order to better Good service to users.

2. Timely delivery

Only by improving the quality of logistics and distribution services can we better serve customers. Sellers must send packages to customers in a timely manner. If it is a small package product and the seller personally handles it, he or she must test different packages. Differences in delivery speed and cost between packages. Remember, always choose fast delivery so that customers can give more positive feedback.

3. Shipping speed

The delivery speed and delivery mechanism of logistics companies are different. Logistics companies will separate from the last bus when delivering goods. If you want the parcels to leave the local area as soon as possible, it is best to modify the delivery location, try to have all the parcels shipped locally on the same day, and deliver them to customers as early as possible. Sellers must communicate with logistics companies and logistics agents in a timely manner to ensure the smooth delivery of packages.