Detailed explanation of eBay product selection strategy: from overseas warehouses to direct shipping from China
As a leader in global commerce, eBay is committed to helping consumers around the world buy the products they love and need anytime, anywhere. The products on the eBay platform are extremely diverse, with over 800 million listings currently available in a wide variety of categories. It can be said that almost any product that consumers need and like can be found on eBay.
Mature markets represented by the United States, the United Kingdom, Australia and Germany are currently the most important sales destination markets for eBay sellers in Greater China. These markets have the characteristics of strong per capita purchasing power, widespread online shopping concepts, mature consumer psychology, and complete logistics and other supporting facilities. Consumers have relatively high requirements for product quality and buyer experience. In addition to choosing cost-effective products, sellers must also provide services that are comparable to retail standards.
At present, in addition to the strategic layout of brands and specialty stores, other product selection thinking can be distinguished by the “overseas warehouse faction” and the “Chinese direct delivery faction”.
Overseas warehouse faction product selection thinking
In the product selection thinking of the “overseas warehouse faction”, titles, keywords, pictures, descriptions, local logistics selection methods, etc. will differ from seller to seller. Therefore, who does well in these aspects will be combined with the more comprehensive Good account performance and eBay practical details can give you a great advantage. What eBay’s practical “overlord” sellers hate most about novice sellers is being “hands-on” in terms of cost performance (other details will be adjusted and maintained before they become the “overlord” in sales). When a certain sales ratio is accumulated, the “overlord” seller will gain pricing power and hold high the banner of leading the market average price, and the selling price of its products will be much higher than that of novice sellers. Novice sellers cannot compete with the “overlord” sellers. Prolonged persistence and specific time management are the core strategies of novice sellers at this time.
Of course, some sellers who have done well on the site have already deployed social traffic off-site.
China’s direct hair faction product selection thinking
The “China Direct Shipping Faction” product selection thinking can refer to the “AliExpress product selection” operation. At this level, it can be said that Wish and AliExpress are roughly the same. The difference is that the platform’s assessment of sellers is different and the platform’s publicity efforts in the target countries (regions) are different.
Through the above analysis, it can be seen that whether it is the “overseas warehouse faction” or the “China direct shipping faction”, sellers need to choose the appropriate strategy according to their own situation and pay attention to details in order to survive in the huge market of eBay. stand out.