eBay best match search ranking rules and optimization strategies

In cross-border e-commerce operations, product exposure and conversion rate are core elements that sellers must pay attention to. To ensure that product listings are prioritized in search results, sellers need to understand and effectively use eBay’s search ranking rules, especially the “Best Match” sorting method.

Operation rules for best match search ranking

When buyers enter keywords on the eBay platform, eBay’s search engine Cassini will filter out matching products based on these keywords and display the results according to a certain ranking algorithm. In order to increase the search visibility of your products, sellers need to understand several key factors that affect best match ranking:

1. Sales conversion rate: The higher the seller’s recent conversion rate for fixed-price products, the higher the product will be ranked.
2. Keyword Relevance: The correlation between the list title and the keywords searched by buyers directly affects the ranking. The higher the correlation, the better the ranking.
3. Product listing and removal time: Products that are closer to their removal time tend to be ranked higher.
4. Performance of service rating: Including product quality, seller service, logistics service, logistics arrival time, etc. Sellers with excellent service performance will receive better rankings.
5. Safety and Integrity Performance: Sellers’ service ratings, buyer complaint ratio and buyer satisfaction, etc. Sellers with outstanding performance will have more advantages in ranking.
6. Return and exchange service: Sellers who provide high-quality return and exchange services and have more buyer-friendly policies will occupy a higher position in the rankings.

How the Cassini search engine works

Cassini is eBay’s internal search engine. When ranking products, it will check four aspects: product title, product details, category and other competing products. At the same time, Cassini also pays attention to the value provided by the seller, comprehensive store indicators and store evaluation. These factors together form the criteria for search rankings.

Product optimization and store optimization

Product Optimization

1. Keyword Optimization: The title should contain a variety of long and short keywords, rather than a single keyword, to improve search matching through optimization.
2. True and accurate information: The title and description of the product must be consistent with the actual product to avoid false information that causes negative emotions among buyers.
3. Category Selection: Set product categories concisely and accurately, and fill in UPC or EAN correctly to automatically complete the information.

Store Optimization

1. Buyer reviews: Positive reviews will significantly affect the ranking of a store or product, and sellers need to pay attention to buyer feedback.
2. Logistics and delivery: Although eBay does not directly adjust rankings based on free shipping, free shipping products can usually improve buyer satisfaction and indirectly increase conversion rates.
3. Return Policy: A good return policy can also improve the seller’s positive rating, thereby affecting search rankings.

To sum up, by in-depth understanding and applying these search ranking rules, eBay sellers can effectively increase the exposure of their products, thereby driving sales growth.