eBay platform sales strategy: detailed explanation of fixed price and auction + fixed price methods

On the eBay platform, fixed price and auction + fixed price are two common sales methods. This article aims to introduce in detail the advantages, applicable scenarios and precautions of these two sales models.

Advantages of fixed price method

The fixed-price method refers to publishing products in the form of pricing. This method not only facilitates buyers to purchase quickly, but also provides many conveniences to sellers. Its main advantages include:

• Low transaction fees: Sellers who adopt a fixed price can pay a fixed listing fee based on the price they set, and pay a relatively low commission rate after the transaction is successful.
• Long item display time: Fixed-price products are allowed to have an online display period of up to 30 days to ensure that the product is fully exposed.
• One-time listing: For products sold in bulk, you can use the multi-quantity product listing function to simplify the process.
• Save time and effort: For hot-selling inventory items, you can use preset product description templates to save time and effort.

Situations where it is appropriate to use fixed price

Choosing fixed-price sales is usually applicable to the following situations:

• Sellers have a clear understanding of the value of the goods they sell and hope to obtain corresponding profits through pricing.
• Hope to extend the product display period and attract more potential buyers.
• When you need to sell multiple pieces of the same product, you can use batch listing to improve efficiency.
• When you have a large inventory but a limited budget, fixed price can help control costs.

Notes on using the fixed price method

Although fixed price brings many benefits, there are also some details that need to be paid attention to during the actual operation:

• If the user interface does not display the “Buy Price” option, it means that the current account does not have this feature.
• After successful release, the fixed-price item cannot be converted into an auction item with the “fixed-price” option.
• Under certain conditions, such as when the remaining time exceeds 12 hours and there is no bidding, the fixed price can be adjusted.

Auction + fixed price method

Auction + fixed price is a sales strategy that combines the characteristics of auction and fixed price. It allows sellers to set a minimum starting price and provide a fixed selling price (i.e. fixed price) to meet the needs of different types of buyers. .

Situations where it is appropriate to use auction + fixed price

Auction + fixed price is especially suitable for:

• A wide range of products, aiming to attract a wide range of customers.
• The goal is to increase sales and expand market coverage.

Notes on using auction + fixed price

To better take advantage of this model, sellers should note:

• Once a product is online, its sales model cannot be changed.
• The Buy It Now option can be adjusted or removed when the auction item has not received any bids and there are at least 12 hours left before closing.

To sum up, whether you choose a fixed price or an auction + fixed price, effective product promotion on eBay requires flexible application according to the actual situation and strict compliance with the platform rules.