Detailed explanation of eBay on-site advertising promotion: from Promoted Listings to brand advertising
In the highly competitive e-commerce market, effective advertising has become the key to attracting potential buyers and increasing sales. As one of the world’s largest online marketplaces, eBay not only provides a huge user base, but also provides sellers with a wealth of advertising and promotion tools. This article will integrate multiple perspectives and introduce in detail the main methods and operation procedures of eBay site advertising promotion.
Main advertising types
1. Promoted Listings
Promoted Listings is eBay’s on-site paid advertising promotion method, which can help sellers increase the exposure of their products. Sellers can set advertising rates (1%-20%) to push products to a prominent position on the search results page, thereby increasing the visibility and sales of products. It’s worth noting that sellers only need to pay for advertising if a buyer clicks on the ad and completes the purchase within 30 days. This method is especially suitable for sellers with hot-selling products and those who want to change from medium-selling products to hot-selling products. However, for new products with poor sales or lack of transaction records, Promoted Listings may not be as effective as expected.
2. Brand advertising
Brand advertising is an efficient delivery plan specially designed for brand products, aiming to improve advertising effects through personalized solutions. This ad type is typically used by brands with larger marketing budgets. eBay provides multiple case studies showing how large fashion and accessories brands are working with it. Brand advertising can not only enhance brand awareness, but also effectively increase product exposure.
How to set up paid advertising?
For novice sellers who are new to eBay advertising and promotion, the following are the basic steps:
- Enter the paid advertising page: After logging in to your account, find and enter the paid advertising management interface.
- Select products: Select appropriate products for promotion based on their popularity and market potential.
- Set cost ratio: Determine the advertising rate, usually ranging from 1% to 20%.
- Monitoring and Optimization: Regularly check ad performance and adjust strategies based on data to achieve the best results.
Advertising promotion effect
The first few weeks are a critical period for data collection, and good ad setup can show significant results within 15 to 30 days. At the same time, by analyzing peak traffic periods in different regions, more efficient advertising can be achieved. Ultimately, successful advertising not only leads to direct sales growth, but also indirectly improves the store’s overall performance by increasing exposure and optimizing search rankings.
To sum up, eBay provides sellers with a variety of promotion methods, whether through Promoted Listings or brand advertising. Proper use of these tools, combined with effective market analysis and strategic adjustments, can help sellers stand out in the fierce market competition.