A comprehensive guide to eBay promotions: best practices for increasing sales

In a short period of time, many sellers have uploaded multiple products on eBay and decorated their stores. However, as a newly opened store, the popularity and exposure may be insufficient. In order to attract customers and increase sales, sellers can use a variety of promotional tools provided by eBay to launch marketing activities.

1. Basic preparation

Before conducting any promotions, sellers need to ensure that they have a functioning eBay store. Sellers can log in to their seller account, enter the backend operation center to see the discount tool, find Item Promotion under Marketing tools, and select Markdown Manager to start creating promotions.

2. Set up promotions

With Markdown Manager, sellers can easily create promotions. Here are the steps to set it up:

• Campaign title: Should include date and discount information, such as “2018041705%”.
• Time settings: Determine the start and end times of the event.
• Discount strength: For example, if the discount is 60% off, the actual price paid by the customer is 40% of the selling price. If the discount price is set to 60%, the customer will pay 60% of the selling price. price.

When adding products, sellers can choose from multiple modes:

1. Add all products under a category;
2. Add links to all fixed prices;
3. Auction link with free shipping;
4. Select any product you want to discount.

After completing the above steps, sellers can submit the activity and modify it at any time through “edit”, or view the added products.

3. Promotional techniques

In order to maximize the effectiveness of promotions, sellers can adopt the following techniques:

• Subscribe to eBay Store: Different store packages provide different functions. Sellers should choose the appropriate package to enhance their brand image and market exposure.
• Use promotion manager: such as coupons and customized discounts, which can effectively stimulate consumers’ desire and increase the unit price.
• Social media promotion: Use Facebook, Instagram and other platforms to share product offers and attract more potential customers.
• Global Sales Plan: Expand the market through global shipping plans and shift local sales to international markets.

4. Monitoring and evaluation

After the promotion has been carried out for a period of time, the seller needs to evaluate the effect. Detailed promotion data can be viewed through Promotions under Marketing in Seller Hub so that corresponding improvements can be made.

By properly setting up promotional activities, using diverse techniques, and conducting follow-up monitoring, eBay sellers can effectively increase store traffic and sales and achieve business growth.