Amazon and JD.com: Comparison and strategic analysis of EDM email marketing

In the modern e-commerce ecosystem, email marketing (EDM) has become an important bridge for communication between merchants and consumers. This article will focus on Amazon’s “overseas shopping” business and JD.com’s global shopping email marketing strategies for an in-depth analysis to understand the pros and cons of their different strategies.

Amazon “Overseas Purchase” store overview

Amazon’s “Overseas Shopping” store specifically provides Chinese overseas shopping services for domestic consumers, covering multiple fields such as clothing, home furnishings, maternal and infant products, electronics, health care, and catering. The products on this platform are all sourced from Amazon US. With its strong global procurement and distribution capabilities, it provides consumers with a high-quality, low-price and convenient shopping experience.

JD’s innovative model of global shopping

JD Global Shopping’s flagship store launched the “National Pavilion”, which allows users to select products based on region, satisfying consumers’ needs for regional specialty products. JD.com not only ensures product quality and after-sales service, but also strives to solve various problems faced by the traditional overseas shopping model to enhance user shopping experience.

Marketing strategies for quotations and email push

Amazon has established a complete email marketing system through early large-scale investment. Email content includes product promotion, customer review collection, and after-sales service. Precision marketing through big data analysis has achieved remarkable results in Amazon’s email marketing.

In comparison, JD.com also uses precision marketing strategies in email push. Using user data accumulated over time, JD.com can push relevant products based on users’ search habits, interests and occupations. At the same time, JD.com also sends cost-effective products as blessings to users during festivals, which enhances the humanity and customer stickiness of email marketing.

Implementation of creative email marketing

The innovative design of email marketing is an important criterion for evaluating marketers’ abilities. Both Amazon and JD.com use current hot topics and ideas in their daily activities to tap users’ potential needs and make email marketing activities more attractive. For example, JD.com launched the “Valentine’s Day Customized Flowers” special email on Valentine’s Day, and Amazon’s “Global Top Products List” also achieved good response.

How to optimize Amazon EDM email marketing

When conducting email marketing, sellers should follow the following tips to make emails more effective:

1. Content quality: The email content must be concise and clear, avoid flowery rhetoric, clearly indicate the marketing purpose, and ensure the authenticity and objectivity of the information.

2. Image usage: Reduce the number of images in your email to avoid triggering spam filters and use simple visual presentation.

3. Sending timing: Control important time nodes, such as Black Friday and Christmas, reduce the impact of time differences according to the schedules of various countries, and arrange email sending timings reasonably.

4. Humanization: The email content sent should conform to human behavioral habits and be sent during the time when users are more active, which will help improve the open rate and response rate.

To summarize, Amazon and JD.com each have their own merits in EDM email marketing. By analyzing the different strategies of the two, we can provide sellers with reference in actual operations and improve the effectiveness and benefits of email marketing.