Detailed explanation of Amazon’s new brand registration rules and product publishing rules

As one of the world’s largest cross-border e-commerce platforms, the Amazon platform not only provides a rich variety of products to meet consumers’ daily needs, but also formulates strict rules to ensure fairness and safety in transactions. This article will integrate the new rules for Amazon brand registration and product listing rules to help sellers better understand and comply with these rules.

New regulations for brand registration

With the continuous development of the market, Amazon has introduced a series of new regulations for brand registration, aiming to strengthen brand protection and improve sellers’ sense of responsibility. The main updates are as follows:

• Brand registration requirements: All brands that wish to sell on Amazon must be officially registered brands and have an R label issued by relevant departments. In addition, the trademark must be in standard font, any trademark in special font will not be accepted.

• Proof of Authorization: Sellers need to obtain the brand’s operating license, which means that the seller must be able to prove that they have the right to sell the brand’s products. It is worth noting that Amazon no longer directly provides a registration path for brand authorization.

• Market restrictions: In the past, Amazon accepted brand registrations from all over the world, but now it is limited to brands in the countries or regions where Amazon targets markets.

• Brand display restrictions: Although sellers can now register multiple brands, only one brand is allowed to be displayed during display.

• Additional information submission: Sellers are also required to provide links to their social platform homepages and their brand’s development story, which becomes a necessary part of the application process.

Rules for product release

Amazon also has a detailed system of rules for the release of products in order to maintain the order of the platform and protect the rights and interests of consumers:

• Accurate information: The product information (such as brand, model, color, size, etc.) provided by the seller must be accurate and accompanied by high-quality pictures and detailed descriptions.

• Prohibited sales of prohibited items: including but not limited to counterfeit and shoddy products, adult products, etc. Any seller who violates this provision will face severe penalties.

• Reasonable pricing and freight: The price and freight of goods should be set reasonably based on market conditions. Too high or too low will affect consumers’ willingness to purchase.

• Quality and Safety: All items sold must comply with local laws and regulations regarding quality and safety.

• Comply with Terms of Service: Sellers must strictly abide by Amazon’s Terms of Service, and any violations will be subject to appropriate sanctions.

Specific requirements for uploading products

When uploading products on Amazon, sellers need to pay special attention to the following aspects:

• Choice of upload method: Although there are many upload methods to choose from, whether it is manual or batch processing, uniform rules need to be followed.

• Fill in detailed information: When adding a new product in Seller Center, you must fill in all data accurately as instructed.

• The importance of images: Uploading clear, standard images of your products is critical to making your products more attractive.

• Image specifications: The main image must be a physical photo on a pure white background. No text or watermarks are allowed, and the resolution must be at least 1000 pixels.

To sum up, the Amazon platform has clear regulations on the registration and release of product brands. Sellers should carefully read and strictly abide by the relevant regulations during the operation process to ensure that their business can be legal and compliant. The next step went smoothly.

Please note that the above content is entirely based on the reference materials provided and does not include personal opinions or conclusions.