How Amazon sellers maintain account security and increase weight: key indicators and strategies

On the Amazon platform, the security and weight of the seller’s account are crucial to long-term stable operations. This article will comprehensively introduce the factors that affect account security and how to improve competitiveness by maintaining good seller account weight.

Factors affecting account security and risk prevention

Product launch and sales growth rate

The Amazon platform strictly monitors sellers’ product listing speed and sales growth rate. New accounts need to pay special attention to avoid products being put on the shelves too quickly or sales increasing too much, in order to avoid triggering system warnings and causing the account to be reviewed.

Account performance and performance

Amazon has clear requirements for sellers’ account performance, including customer service performance, product policy compliance and delivery performance.

• Customer service performance: The order defect rate (ODR) must be less than 1%, otherwise the account may be restricted. ODR includes negative feedback, A-to-Z Guarantee Claims, and chargeback claims. Sellers should analyze and address each negative feedback on a case-by-case basis and proactively handle A-to-Z disputes.

• Compliance with product policies: Avoid infringement of intellectual property rights, such as trademarks, patents, copyright infringements, etc.; prevent complaints about product authenticity, product condition, product safety, etc.; comply with listing policies , Restricted Products Policy and Buyer Product Reviews Policy.

• Delivery Performance: Maintain low late shipment rates (less than 4%), low pre-delivery cancellation rates (less than 2.5%), and high effective tracking rates (more than 95%). False shipments will also be severely punished.

The importance and improvement strategies of seller account weight

The importance of weight

The weight of the seller’s account directly affects the ranking in search results, product exposure and buyer trust. High-authority accounts can get more exposure and clicks, thereby increasing sales.

Methods to increase weight

• Well-maintained seller account: Process orders in a timely manner, provide high-quality after-sales service, and ship on time.
• Provide quality products and services: Ensure product quality, provide detailed and accurate product descriptions, and respond quickly to buyer inquiries.
• Optimize after-sales service: Respond to buyer questions and complaints in a timely manner to improve satisfaction.
• Provide clear and detailed product descriptions: Ensure that the information is complete and accurate, making the product page more attractive.
• Focus on product page visibility and appeal: Use high-quality images, write engaging titles and descriptions, and optimize for keywords.
• Encourage positive reviews from buyers: Provide quality service and encourage buyers to leave positive reviews.

Notes on Amazon off-site traffic diversion

Off-site traffic can increase product sales and reviews, but it needs to be done with caution. Behaviors such as modifying the title may affect the weight, so it is recommended to keep the title consistent and choose keywords that are highly relevant to the product. In addition, clearing inventory and timely promotions can also help increase weight.

In summary, Amazon sellers should always pay attention to account security and weight management during operations, abide by platform rules, and provide high-quality products and services to enhance long-term competitiveness.