Strategies for creating products at different price points on Amazon: Secrets of success for mid-priced to high-priced and limited-price products
Mid-priced products (20~40 USD)
Product type
Mid-priced products usually refer to products priced between 20 and 40 US dollars. Such products are usually necessities in consumers’ daily lives.
How to build
- High-quality products + on-site advertising promotion: In order to ensure that products can stand out in the market, the first priority is to ensure the quality of the product and increase its exposure through effective advertising strategies.
Core Strategy
- Ensure product quality: In this price range, consumers have higher requirements for product quality, so ensuring product quality is the first step to create a hit product. In addition, product optimization cannot be ignored, including but not limited to product images, titles, and category selection.
- Pricing strategy: Based on the fact that consumers are not very sensitive to the price of goods in this price range, the pricing can be appropriately increased on the basis of ensuring that the product is optimized to ensure the gross profit of each product. Profit exceeds $10.
- Advertising strategy: The “high bidding + high budget” advertising method helps to make the advertising placement more forward, while combining automatic advertising and manual advertising can maximize the use of Various traffic entrances. A high budget ensures sufficient clicks, thereby bringing more traffic to the product.
- Maintain a profitable balance: With the support of the above strategies, you can maintain a profitable state even if the number of orders is small. At the same time, high advertising budgets can help improve keyword rankings, attract more natural traffic, and promote product sales growth.
High-priced items ($100 and above)
Product type
High-priced items refer to those items that sell for more than $100 or even more than $200.
How to build
It also relies on the model of high-quality products plus on-site advertising promotion.
Core Strategy
- Attention to detail: Consumers have higher expectations for the quality of high-priced products, so both the product itself and the packaging should strive for perfection.
- Price Competitiveness: Although high-priced products have larger profit margins, you still need to ensure that the price has a certain competitive advantage.
- Operation strategy: You can choose the method of “high-quality product selection + FBA delivery + on-site advertising” or “multi-SKU distribution + self-delivery + on-site advertising”. When advertising, you can adopt a “high bidding + high budget” strategy similar to mid-price products.
Limited price items
Product type
Refers to those products that are subject to a maximum sales price limited by the manufacturer.
How to build
- On-site advertising + coupons: When prices are limited, use advertisements and coupons to increase the attractiveness of products.
Core Strategy
- Product Optimization: When prices across all sellers are not very different, good product optimization becomes key.
- Pricing principles: Comply with the manufacturer’s price limit standards and neither lower nor raise prices.
- Promotional methods: Adopt a combination of “lowest price + coupons + on-site advertising”, supplemented by flash sales on and off the site. For limited-price products, setting up reasonable coupon formats (such as using percentage discounts for low-priced products and amount discounts for high-priced products) can help the products get more clicks.