A comprehensive guide to Amazon’s spiral hot selling method: rhythm control and operation strategy

On the Amazon platform, the spiral hot selling method is an efficient and economical operation strategy, suitable for increasing sales of new products and products on sale. Through scientific control of product selection, pricing strategies and operating rhythm, sellers can steadily promote the market competitiveness of their products.

1. Grasp the pricing rhythm and observation cycle

In the spiral method of creating hot products, pricing strategy is the key. It involves two main aspects: the rhythm of a single price adjustment and the rhythm of price adjustment time.

1. Rhythm of single price adjustment
   The price adjustment range of different products should be flexibly adjusted according to sales volume and ranking. Small price adjustments can reduce the sensitivity of Amazon’s system to price and prevent a sharp decline in the weight of products. In actual operation, it is recommended to split the price adjustment of 1 US dollar into multiple small adjustments, which can effectively protect the product ranking.

2. Price adjustment time rhythm
   When the commodity is still in the loss period, the observation period can be set to 3 days; after entering the profit stage, the observation period can be extended to 7 to 15 days. Retaining the data of the observation period after each price adjustment will help to steadily accumulate product weight through sales and lay the foundation for subsequent price adjustments.

2. The applicability and operating precautions of the spiral hot style creation method

This method is not only suitable for new products, but also for those products that already have a presence in the market but still want to increase sales. When using this method, sellers need to pay attention to the following points:

• Inventory preparation
  Ensure that the product inventory is sufficient. It is recommended to stock up to 500 pieces in the first batch to avoid shortages during the process of increasing sales.

• Pricing and Maximum Order Quantity
  Set a maximum order quantity during the ultra-low price stage to prevent excessive losses from a surge in sales.

• Construction of operating model
  Sellers should build corresponding models based on their own operational thinking and reduce actual operational risks through simulation exercises. The transition from theory to practice is critical to success.

3. Dynamic product selection and long-term operation strategy

In the implementation process of the spiral hot-selling method, product selection and operation rhythm are equally important.

• Dynamic Selection
  At least one new product should be selected for analysis and market testing every month. The product selection process should be continuously adjusted to adapt to market changes and avoid over-reliance on existing products.

• Rigorous product screening
  Before a product is put on the shelves, it must undergo team discussion and comprehensive analysis to reduce risks. At the same time, the products that finally enter the shelf stage should be strictly selected to ensure their market potential.

4. Summary

By using the spiral hot product creation method, sellers can achieve a steady increase in sales and profits at a relatively low cost. Emphasizing dynamic product selection, reasonable pricing and meticulous operation rhythm control can not only increase the market exposure of products, but also effectively cope with the challenges brought by the competitive environment. To achieve the best results, it is recommended to invest at least one month in testing and adjustments to ensure the effectiveness of the operation strategy.