The secret to stable profitability of Amazon stores: analysis of the entire process from product selection to operation
In the process of Amazon’s operation, many small and medium-sized sellers often lament that low-priced products are unprofitable and high-priced products are difficult to control. In response to this problem, this article combines multiple successful cases to deeply explore how to achieve stable profitability for products priced at only US$4.99 through product selection, cost control, refined operations, etc.
Low-cost product selection and operation strategy
First of all, choosing low-priced products does not mean that you cannot make a profit. Taking a product priced at US$4.99 as an example, its purchase cost is only RMB 2.41, plus the FBA first-leg logistics cost (the most expensive is 2.60 yuan/piece, and the later shipping cost is less than 1 yuan/piece), even in After deducting Amazon commissions and FBA fees, you can still maintain a profit of more than 7 yuan. In addition, when selecting products, the team adheres to the three principles of winning by necessity, avoiding horse racing, and staying away from infringement, ensuring that the selected products meet market demand and avoid unnecessary legal disputes.
Refined management reduces costs
In terms of logistics, we adopt a flexible delivery strategy, such as using air freight initially to ensure speed, and later switching to sea freight to reduce costs. In the packaging process, extremely simplified PE bags are used, which not only reduces packaging costs, but also reduces weight and volume, thus further saving FBA costs. It can be seen that through meticulous cost control measures, even seemingly insignificant small commodities can bring considerable benefits.
Avoid interference from unexpected factors
In order to prevent infringement complaints, stolen pictures and other issues from affecting normal sales, the team conducted strict reviews during the product selection stage. At the same time, the risk of being copied is reduced through differentiated design and avoiding popular categories. These practices effectively ensure a stable sales environment for products, allowing them to maintain good performance over a longer period of time.
Focus on details to achieve stable profits
In addition to the above strategies, the team also pays attention to detail management. For example, the company implements a one-person-responsibility system in staffing to improve work efficiency; strives to be accurate and detailed in the presentation of product information to enhance user trust; and improve product exposure by optimizing keywords and participating in Amazon advertising. In the end, with a series of carefully designed operating plans, monthly sales reached US$120,000 and profits exceeded RMB 150,000.
To sum up, through comprehensive consideration and optimization of product selection, cost control, operational details and other aspects, even low-priced products such as $4.99 can achieve stable profits on the Amazon platform. This not only provides valuable experience for novice sellers, but also points the way for all merchants who hope to succeed in the field of cross-border e-commerce.