A guide for new sellers operating on Amazon: key steps from account acquisition to successful operation

When new sellers get an Amazon account, they are often confused. Where should they start? This article will provide new sellers with a series of key steps to help get their operations off the ground.

1. Familiar with the operation of Seller Center

First of all, understanding the basic operations of Seller Center is the basis for successful operation. Seller Center has many functions, and new sellers should take advantage of their account to learn these functions in depth. Every icon and button needs to be mastered, especially when it comes to product publishing. Sellers need to know how to list products individually in the background or publish products in batches through a form. This is not only related to the smoothness of the operation, but also directly affects the performance of the product, thereby affecting the effectiveness of the operation.

At the same time, regarding FBA (Fulfillment by Amazon) shipping, sellers must fully understand its processes and details, because skilled operations can effectively save costs.

2. Understand platform rules and policies

Another critical step is to become familiar with Amazon’s rules and policies. Many sellers had their accounts blocked because they were unfamiliar with the rules, which had a huge impact on subsequent operations. Therefore, new sellers must understand the important policies of the platform immediately after obtaining an account, including seller performance indicators, ODR (Order Defect Rate) segmentation indicators, A-to-Z dispute handling methods, etc. In addition, infringement prevention and variant use requirements also need to be understood in depth to avoid potential operational risks.

3. Practice product selection

Product selection is the core of Amazon’s operations. Many successful cases show that “seventy percent depends on product selection and three percent depends on operations.” New sellers should actively practice product selection after getting an account, covering multiple aspects such as product selection methods, competitive product analysis, and supplier selection. This process can help sellers gradually master the details of product selection.

4. Prepare product copy

After determining the product, writing the product details copy is crucial. New sellers should learn how to write engaging titles, choose appropriate keywords, and design visually appealing product images. By studying the excellent copywriting of competing products, new sellers can continuously refine and improve their own product copywriting.

5. Continuous learning and knowledge accumulation

Finally, sellers should continue to learn relevant knowledge and improve their understanding of the platform and industry. Each element in operations must not only be paid attention to individually, but must also be considered comprehensively. For example, learning to set up strategies such as coupons, early reviewer programs, on-site advertising, and dealing with negative reviews are all very helpful for effective operations. At the same time, actively participating in industry exchanges and understanding the latest operating methods are also effective ways to improve operating results.

Through the practice of these steps, new sellers will be able to gradually improve their operating capabilities on the Amazon platform and promote the sustainable development of their business. Working hard to learn new ideas and methods is key to successful operations.