How to effectively learn Amazon operations and live interactive courses

In the rapidly developing cross-border e-commerce field, mastering Amazon operational knowledge is crucial for novice sellers. Especially for operators without relevant experience, learning through professional operations courses is an effective way to improve their abilities. Amazon’s official platform provides operators with a variety of learning courses, covering multiple levels from basic knowledge to advanced skills, helping sellers remain invincible in the fierce market competition.

Newbie introductory course

The Amazon platform provides novice introductory courses for new operators, which are specially designed for beginners to help them quickly master the basic knowledge of operations. These courses include:

• Expand global business
• Account status and seller performance
• Create and upload products
• FBA
• Amazon Private Brands and Business Shopping

How to view the novice introductory course

1. Visit Seller University: Enter the Amazon Global Selling Platform and select “Newbie Introductory Course” under “Seller University”.
2. Browse course categories: Click on the “Course Topic” page to browse different types of courses and select the content of interest.
3. Learn more about the course: If you want to view a specific course, click the corresponding link to enter the detailed page.

Through these steps, sellers can systematically acquire the required operational knowledge and lay a solid foundation for future e-commerce.

Live interactive course

If the novice courses and paid premium courses are not interactive enough, sellers can choose the live interactive courses provided by Amazon. These courses allow sellers and instructors to communicate in real time to improve learning effectiveness. Categories of live interactive courses include:

• This week’s live broadcast selection
• Novice and advanced live classes
• Official series of live classes
• Previous selected live classes

View details of live courses

1. Enter the live interactive course page: Select the “Live Interactive Course” option to view available courses.
2. View live broadcast details: Click the “Live Broadcast Details” button under the course to enter the detailed display of the course.
3. Watch replay: If you need to replay, make sure to log in to the corresponding account to operate. If you have not registered yet, you need to complete the registration process first.

Select the live courses you need

Sellers can also filter live courses that suit their needs through activity classification, activity format and activity status. The specific steps are as follows:

1. Visit the live interactive course page: Click the “More Official Live Courses” button.
2. Set filter conditions: Select the corresponding conditions based on “Activity Classification”, “Activity Form” and “Activity Status”.
3. View filtering results: After completing the filtering, click the corresponding course link to enter the details page and register.

Through the above steps, sellers can effectively find and sign up for live broadcast courses that suit them, and further improve their operating capabilities on the Amazon platform. It should be noted that a seller’s inventory performance indicator (IPI) also has an important impact on its operational performance, so sellers should stay tuned to avoid affecting their FBA inventory management.

To sum up, whether you choose a novice introductory course or a live interactive course, Amazon provides sellers with a wealth of learning resources to help them move towards a successful e-commerce journey.