Detailed explanation of Amazon product selection strategies and tools

On the Amazon platform, product selection is a crucial task. This article will introduce in detail the common methods of Amazon product selection and its analysis tools to help sellers find products that may become hot sellers.

1. Common methods for selecting products on Amazon

1. Data selection method

The data selection method means that the seller sets a certain data threshold and then selects products that meet the threshold for sale. Sellers need to evaluate the key data of the product to understand the potential of the product to become a hit.

2. Ranking list selection method

By checking the sales rankings on the Amazon platform, you can understand the products that are popular with users and then determine your product selection ideas. The specific steps are as follows:

• Step 01: Enter the sales page of the product with a higher star rating on the Amazon platform, slide the mouse to view the basic information of the product, and click the category link behind the relevant ranking in the basic information.
• Step 02: Enter the “Amazon Sales Ranking” page to view the sales ranking of this category.
• Step 04: Slide the mouse to view the “New Product Ranking” and “Sales Soaring List” links below the 6th to 10th sales list.
• Step 05: Click the link to view the corresponding ranking list.
• Step 06: Click the “Sales Soaring List” link to view the sales soaring list of the corresponding category.

3. Store observation method

Look at the products sold by excellent stores, especially excellent similar stores, to understand the products sold by major competitors and find products that can compete with them. The specific steps are as follows:

• Step 01: Enter the details page of high-quality similar products and click the link behind “Seller”.
• Step 02: Enter the evaluation page of excellent similar stores and click the “Product” button on the page.
• Step 03: View the store’s product list.

4. Category selection method

After the seller determines that he wants to sell products in a certain category, he will check the specific subcategories of the category and select the products with the potential to become hot sellers for sale. The specific steps are as follows:

• Step 01: Enter the default page of Amazon’s official website and click the “All” button on the upper left side of the page.
• Step 02: Select the product category under the “All Product Categories” section.
• Step 03: Check the categories included in the corresponding product category.
• Step 04: Select a category to view the subcategories it contains.

5. Website product selection method

Select suitable products through the supply website, or products with the potential to become popular items for sale. Currently, the most commonly used website for product selection by Amazon sellers is 1688.com. The specific steps are as follows:

• Step 01: Enter the default page of the official website of 1688.com and click the “Cross-border Exclusive Supply” button on the page.
• Step 02: Enter the “Cross-border Exclusive Supply” page of 1688.com, enter keywords and click the “Search” button.
• Step 03: Select the relevant options of product information in the search results to filter the products.

6. Social product selection method

Check the popularity of products through social media and select relatively popular products for sale. Since products are sold to foreign consumers through the Amazon cross-border e-commerce platform, sellers should focus on checking the popularity of products on influential foreign social platforms such as Facebook, Instagram, Twitter and YouTube.

7. Supplier Negotiation Law

By negotiating with suppliers, let them produce goods according to their own requirements, so that the goods can better meet their own requirements and increase the possibility of the goods becoming a hit. If sellers want to negotiate with suppliers, they must increase their purchasing volume and their own influence.

2. Commonly used Amazon product selection analysis tools

The Amazon product selection analysis tool provides sellers with rich data and functions to help them understand market demand, assess the competitive environment, and predict sales potential. The following are several commonly used product selection analysis tools:

1. Jungle Scout

Jungle Scout is a powerful Amazon product selection analysis tool that provides product sales rankings, historical sales data, competitive product analysis, keyword search volume and other data.

2. Helium 10

Helium 10 provides multiple functions such as keyword research, competitive analysis, sales estimation, and Listing optimization.

3. AMZScout

AMZScout provides basic functions such as sales rankings, product historical data, and market trends to help sellers evaluate product sales potential and competition.

4. Viral Launch

Viral Launch provides product research, market trends, competitive analysis, keyword optimization and other functions to help sellers understand the competitive landscape and sales opportunities of the entire market.

5. AMZBase

AMZBase is a free Amazon product selection analysis tool that provides basic product search and ranking data to help sellers quickly understand the market performance and potential of their products.

6. Keepa

Keepa provides detailed product price trend charts and historical sales data to help sellers understand product price fluctuations and sales trends.

7. Sellics

Sellics is a comprehensive suite of tools for Amazon sellers, including product selection analysis, competitive intelligence, keyword research, advertising management and other functions.

Conclusion

The choice of Amazon product selection strategies and tools directly affects the seller’s marketing strategy and business development. Through the application of the above methods and tools, sellers can more accurately position the market, discover potential products, and improve product sales and competitiveness. I hope this article can provide valuable reference and guidance for all sellers.