Instructions for Amazon sellers: a dual-track strategy of copywriting design and compliance awareness

On the Amazon platform, sellers must not only pay attention to the beautiful design of the product details page and the effectiveness of information communication, but also strictly abide by the various regulations of the platform to ensure that the store can stand out among many competitors. This article will discuss two aspects: text layout skills and compliance awareness improvement.

Text segmentation and arrangement guidelines in copywriting design

Text segmentation method

Split horizontally

• Top text and bottom picture: This method divides the picture into upper and lower parts, with text at the top and pictures at the bottom, which helps to enhance the visual sense of stability and rise, making the buyer more comfortable. Readers can read information in order from top to bottom.

• Image above: Contrary to the former, this approach increases buyers’ trust in the information by placing the image at the top and the text at the bottom.

Vertical split

• Pictures on the left, text on the right: This method places pictures on the left and text on the right, forming a natural reading flow from left to right, which is in line with the reading habits of most people.

• Text on the left, picture on the right: This layout breaks the traditional reading model. It uses pictures to attract attention and guide the eye to move from right to left, creating a unique visual effect.

Text layout guidelines

Accuracy

Make sure the vocabulary you use can accurately express the product characteristics and interact well with the image so that buyers can quickly understand the product information.

Legibility

Enhance the readability of text and help users capture key content faster by properly adjusting font size, line spacing, and using different styles of fonts.

Aesthetics

Appropriately introduce artistically processed fonts or other decorative elements to enhance the overall beauty of the page and attract more customers’ attention.

Improve compliance awareness

Although Amazon has a huge user base around the world, it still has certain shortcomings in seller management, including but not limited to abuse of power, withholding of seller funds, lack of adequate protection measures, and insufficient transparency of sales data. . Therefore, sellers need to continuously improve their understanding and implementation of Amazon’s policies, actively communicate with the platform and provide feedback, and jointly promote the healthy development of the e-commerce industry.

In short, Amazon sellers should make full use of various text segmentation techniques to optimize page layout when designing copywriting, and strictly follow the text layout principles; at the same time, they should also continuously enhance their compliance awareness and maintain good cooperation with the Amazon platform Relationship, based on this, we strive to improve the market competitiveness of the store.