Amazon team compensation system design and product main image design key points analysis

Amazon team compensation system design

Because of the unique online sales attributes of Amazon operation positions, the design of the salary system is also different from the traditional Internet operation model. The salary of operating personnel mainly consists of two parts: basic salary and commission. Commissions vary according to different companies. Some are paid on a quarterly basis, while others are settled on a monthly basis. In addition, if the team performs well during the year, it may receive additional dividends.

The core of the salary system design lies in the setting of the commission part. Currently, two commission methods are commonly used in the industry: one is to calculate commission based on account repayment (after deducting Amazon platform commissions and advertising fees), and the ratio is usually between 1% and 2%; the other is to calculate commission based on the final profit, and the ratio is approximately is 3% to 5%. However, which commission method is more reasonable?

The main advantage of calculating commission based on account receivables is that it simplifies the calculation process and protects the company’s procurement cost information. However, this approach may cause operators to ignore the actual profit situation. In contrast, profit commissions can motivate employees to pay more attention to cost control and efficiency improvement, and help cultivate team members’ overall understanding of the company’s business. In the long run, the latter is more beneficial to the development of the Amazon team.

Key points of product main image design

The design of the main product image directly affects the buyer’s purchasing decision. In order to ensure that the main image can effectively attract the target group and prompt them to take action, designers need to follow the following principles:

1. Color and font coordination: Avoid using too bright or complex color combinations to avoid visual fatigue. It is recommended to choose an appropriate color scheme based on product characteristics, such as using the same color or complementary colors.

2. Highlight key content: Ensure that the main image clearly conveys the core value proposition of the product and removes unnecessary decorative elements. Through careful layout and creative expression, consumers can identify the characteristics of the product at a glance.

3. Clear priorities: Keep the main body of the image dominant and auxiliary information occupy a smaller proportion. This helps strengthen the brand image and direct users’ attention to key information.

4. Emphasis on information transmission: In addition to pursuing beauty, you should also focus on practicality, that is, helping potential customers quickly understand the advantages of the product through concise and clear text descriptions.

In short, whether you are formulating a compensation strategy or conducting a visual marketing campaign, you need to closely integrate business goals and market needs to achieve the best results.