Amazon backend keyword optimization guide: Strategies and considerations for improving product search weight

In the process of Amazon store operation, the setting of background keywords is very important. It is not only related to the search weight of the product, but also directly affects the exposure and sales of the product. This article will combine the content of multiple articles to provide sellers with detailed Amazon backend keyword writing techniques and precautions.

1. Keyword writing techniques

1. Avoid reusing search terms that already exist in the front desk

Since the background keywords will not appear in the foreground and displayed to consumers, we do not need to consider its readability. Writing this section is very simple, just keep listing potential consumer search terms. Some search terms have already appeared in the title, five-point description or product description. There is no need for them to appear in the background keywords. In Amazon’s algorithm system, repetition cannot play a strengthening role. Therefore, when sellers add search terms to the backend keywords, they can try to avoid words that have already appeared in the frontend, and focus on “burying” search terms that have not appeared in the frontend.

2. Choose a logical sequence of keyword combinations

For example, “Teddy Bear” is a logical word order compared to “Bear Teddy”. If conditions permit, you can consider the most logical word order first. This will not only avoid duplication, but also improve the overall search weight of keywords.

3. Add words in time

After completing the product promotion, if new order search words are discovered, it is recommended that sellers put these newly discovered order words in the backend keyword column. When putting it, be sure to remember not to put it in front of all keywords or insert them in the middle, but add them directly to the end, so as not to affect the existing search weight.

4. Be careful not to include other brands or ASINs

Some sellers will put competitor brands, big names in the industry, or ASINs in the backend keyword column. Although this can increase product exposure, this behavior is a serious violation of Amazon regulations. Once investigated, If it comes out, it may involve infringement issues.

2. Keyword layout ideas

1. Stay within length limits

Amazon requires the length of search terms to be less than 250 bytes, and any part that exceeds it will be automatically blocked by the system. Also, all words should be in lower case, and words should be separated by spaces.

2. Include synonyms and spelling variations

Include synonyms, spelling variations, but not misspellings. Just write the singular and plural, past tense, present tense, abbreviation, etc. of a word and Amazon will automatically recognize it.

3. Include abbreviations and aliases

Can contain abbreviations and aliases without using punctuation, for example, “,” “:” “_”.

4. Do not use temporary or subjective expressions

Do not use temporary statements, such as “new product” or “sale”; do not use subjective expressions, such as “best”, “lowest price”, “unbelievable”, etc.

5. Avoid using insulting or offensive words

Don’t include insulting or offensive words.

3. Keyword optimization skills

1. Directly copy high-frequency words

When new products are put on the shelves, you can directly choose products that are the same or similar to your own products, use the keyword reverse search function of the Seller Wizard to find the high-frequency words of competitors, and directly copy the high-frequency words and paste them into the background keywords. .

2. Refining key words in comments and Q&A

Extract keywords from the reviews (ratings) and question and answer (QA) of your competitors’ listings, because these are real words that users will use when searching.

3. Regularly monitor keyword rankings

After determining the background keywords, they are not set in stone. You can use the keyword monitoring tool of Seller Wizard to monitor the ranking of keywords. Some words with poor performance or words that are not included can be appropriately deleted.

4. Do not change keywords frequently

Do not modify the background keywords frequently, because there is a certain lag when the system captures the background keywords. If you find that the system does not capture this keyword, you can check the results after 24-48 hours.