Secrets to creating Amazon’s hottest products: on-site and off-site traffic optimization and product selection strategies
When Amazon sellers create popular products, they need to pay attention to the optimization of traffic inside and outside the site and the product selection strategy. This article will explore the entire process of creating Amazon’s hit products from multiple dimensions such as off-site traffic, on-site advertising, and natural traffic acquisition, combined with specific cases.
1. The importance of off-site traffic and its implementation methods
Off-site traffic refers to introducing traffic to products from channels other than Amazon, such as through third-party websites such as Google and Facebook. According to the case of a popular power bank from Anker, off-site traffic accounts for 18.52% of the total traffic, of which paid traffic accounts for 98.55%. Paid traffic mainly comes from four major channels: Associates, Search, Email and Social Media.
Affiliate Marketing
Affiliate marketing is similar to the domestic Taoke Alliance, which is a way to earn commissions by promoting Amazon products. Anker may promote it by contacting Internet celebrities, bloggers, etc., thereby attracting more external traffic.
Search engine optimization
Google dominates search traffic. Both Amazon and sellers will run ads on Google to increase product exposure.
Email marketing
Email marketing includes Amazon’s own email push service and promotional emails sent by sellers themselves.
Social media
Social platforms such as Facebook and Instagram are important off-site traffic portals, and Facebook advertising is particularly effective.
2. On-site advertising strategy
Amazon has an independent advertising system, including Sponsored Products and other forms. Product promotion is a kind of pay-per-click advertising that helps sellers get more traffic through keyword positioning or product positioning.
3. Acquisition and optimization of natural traffic on the site
Organic traffic refers to traffic obtained without paying, which is crucial for Amazon sellers. By optimizing keyword rankings, sellers can make their products appear on the first page of search results, thereby gaining more free traffic.
4. Product selection skills
General category product selection method
Suitable for the early stage of the industry, relying on hot-selling products to drive sales growth. Use tools such as Jungle Scout to filter out products with high profits, high sales volume and poor reviews for improvement.
Branded product selection method
Focus on a certain vertical field and establish brand effect. Choose products with moderate prices, less competition, and quality that meet consumer expectations for intensive cultivation.
5. Ideas for creating hit items
Select products first
Products that focus on immediate needs, have moderate quality, controllable competition, and reasonable prices are more likely to become hits.
Active marketing
Use reviews, on-site advertising, flash sales and other means to increase product visibility.
Intensive cultivation of market segments
Focus on a certain market segment, deeply explore user needs, and create differentiated competitive advantages.
6. Use big brand IP
Leveraging the influence of well-known brands, launching related accessories or peripheral products, such as DJI drone accessories, can avoid the risk of infringement and quickly enter the market.
Seven, 14-day spiral pattern
Through price reduction promotions, increasing positive reviews, placing PPC ads, etc., we can quickly increase product sales in a short period of time, thereby driving up the ranking.
To sum up, if Amazon sellers want to successfully create popular products, they need to comprehensively use a variety of traffic acquisition methods on and off the site, combined with effective product selection and marketing strategies.