Full analysis of Amazon e-commerce operations: from basics to advanced

As one of the world’s largest e-commerce platforms, Amazon not only has a large user base and rich product resources, but also provides an excellent online sales platform for companies of all sizes. For sellers looking to do business on this platform, in-depth knowledge of Amazon’s operations is crucial.

Amazon site overview

Currently, Amazon is open to Chinese sellers, including North America (the United States, Canada, Mexico), Japan, Europe (Germany, France, Italy, Spain, the Netherlands, Sweden), the United Kingdom (after Brexit), Australia There are a total of 17 stations including the Middle East Station (Saudi Arabia Station, Arab Station), Singapore Station, India Station and Poland Station.

Detailed explanation of delivery methods

FBA vs FBM

• FBA: Amazon’s dropshipping service, which means that sellers store products in Amazon warehouses and Amazon is responsible for subsequent delivery.
• FBM: Also known as self-delivery, it means that the seller arranges its own logistics to deliver the goods to the buyer.

First leg and last leg charges

• FBA first leg fee: Covers the transportation costs from domestic to foreign Amazon warehouses and related customs clearance, prepaid duties and other expenses.
• FBA last-mile fee: Specifically refers to the fee charged by Amazon when shipping goods from its warehouse to the final consumer.

Seller Center functions and operations

Amazon Seller Center is the core tool for managing your store, supporting functions such as product listing, price setting, inventory control, and marketing activity execution. In addition, it provides value-added services such as sales data reporting and advertising management tools.

Product listing and optimization strategies

Successful product display needs to include detailed information, high-quality pictures, and precise classification and keyword selection. Optimizing these elements can help improve search rankings and attract more customers.

Inventory management and logistics distribution

Reasonable inventory planning can effectively avoid overstocking or out-of-stock phenomena, while using Amazon logistics services can simplify the order processing process and enhance customer satisfaction.

Customer service and evaluation management

Excellent customer service is the basis for establishing brand reputation. Respond promptly to customer inquiries and complaints, properly handle after-sales issues, and actively maintain the image of product ratings and comment areas.

Advertising and promotion strategies

Using the platform’s built-in advertising system (such as Amazon Advertising) and limited-time discounts and other activities can significantly increase product exposure and sales.

Data analysis and strategy adjustment

Through in-depth exploration of sales data, sellers can better understand market trends and consumer behavior, and adjust pricing, advertising and inventory strategies accordingly.

Competitive environment monitoring

Continuously paying attention to the performance of competing products and industry trends can help identify potential business opportunities and formulate more targeted competitive strategies.

Cooperation and compliance operations

Maintaining good communication with Amazon, strictly abiding by platform rules, and actively participating in various cooperation plans will help enhance brand image and market share.

To sum up, Amazon e-commerce operations involve many links. Sellers need to fully master relevant knowledge and use it flexibly based on actual needs in order to stand out in the fierce competition and achieve long-term stable development.