Detailed explanation of Amazon’s “little red flags”: How sellers should respond to performance notifications

On the Amazon platform, sellers may see a performance notification called a “little red flag” in the upper left corner of the backstage. This flag usually means there is a serious problem with the store and the seller needs to take immediate action to avoid potential negative consequences. In addition to obvious product bans, Amazon will also contact sellers due to issues such as unactivated advertising, second review of accounts, and API interfaces.

Common types of “little red flags”

1. Product sales prohibited

Product bans are one of the most common causes of “little red flags”, especially in the clothing category, where returns and negative reviews are particularly prominent. When a product’s ASIN (Amazon Standard Identification Number) receives too many negative reviews, Amazon will automatically stop selling the link and send corresponding performance notifications to the seller. In this case, sellers should quickly click on the link provided by Amazon and fill in the specific reasons related to the negative review and how they plan to improve it so that they can republish the ASIN.

2. Account performance

Another reason for “little red flags” is account performance issues. This may include recent order defect rates that are too high and effective tracking rates that are too low. For AZ claims due to too few orders, sellers usually can only wait for the statistics of the next cycle. In addition, the products, logistics and services of past orders need to be reviewed to reduce the recurrence of such problems. It is worth noting that the effective tracking rate and order defect rate are similar, with a lag period of approximately two weeks. Therefore, sellers can reduce the impact of these metrics by reducing out-of-stock orders and increasing sales.

When sellers operate on the Amazon platform, it is crucial to pay attention to and handle “little red flag” notifications in a timely manner to maintain the health of their accounts.