How to effectively evaluate Amazon competitors’ sales in multiple ways

On Amazon, the world’s leading e-commerce platform, it is crucial for sellers to understand their competitors’ sales. Although Amazon does not disclose specific sales data, sellers can still indirectly assess the sales status of competitors through a variety of strategies. Here are some of the main methods.

1. Use product rankings

Amazon’s multiple rankings, such as “Best Sellers” (top sellers) and “Movers & Shakers” (fastest rising sales), provide certain sales indicators. Observing these lists can help sellers get a rough idea of ​​how their products are selling. However, sellers should pay attention to market capacity and the number of product listings of various types to more accurately assess the growth potential of competitors’ sales.

2. Analyze the number of reviews and product rankings

The number of reviews is often closely related to the popularity of the product. Although a large number of reviews may imply higher sales, sellers need to conduct a comprehensive analysis based on the product’s ranking in search results. A high ranking often means greater sales, but that ranking can also be affected by advertising investment and promotions.

3. Detection method for adding shopping carts daily

Sellers can indirectly detect the sales of competing products by adding the maximum quantity to the product shopping cart every day. If the inventory quantity of a product changes, the seller can know the daily sales changes of the Listing. It is recommended to conduct multiple tests during the same time period to improve accuracy.

4. Use of third-party tools

There are several third-party tools on the market, such as Jungle Scout and Helium 10, which can provide more accurate sales data. Sellers can use these tools to analyze competitor sales data and estimate sales and profit margins. While these tools are often paid, the information they provide can often help sellers gain a deeper understanding of the market.

5. Pay attention to competitors’ new products and promotions

Sellers should regularly pay attention to competitors’ stores, especially the launch of new products and promotions. Through continuous monitoring, you can follow up on new changes in the market in a timely manner, which is very important for optimizing your own sales strategy.

6. BSR (Best Sellers Rank) analysis

BSR is used by Amazon to display the sales ranking of a product within its category. A smaller BSR usually indicates greater sales of the product. It should be noted that the way BSR is calculated varies by product category, so when comparing, products in the same category should be compared.

7. User feedback and supplier data

For products purchased from specific suppliers, sellers can obtain sales data by establishing a good relationship with the supplier. At the same time, user feedback and product satisfaction are often closely linked to sales, and these data can provide reference for sellers.

Summary

There are many ways to evaluate competitor sales, including using rankings, analyzing the number of reviews, monitoring shopping carts daily, using third-party tools, etc. Through these methods, sellers can better understand market conditions and optimize their operating strategies, thereby standing out on the highly competitive Amazon platform.