A guide on how to use Amazon to analyze competitor sales and product performance

In the fiercely competitive Amazon market, it is particularly important for sellers to understand their competitors’ sales and product performance. Although Amazon does not publicly display the specific sales data of each product, through some practical methods, sellers can effectively estimate the sales volume and inventory status of their opponents. This article will combine multiple methods to help sellers deepen their understanding of market dynamics.

1. Use buyer account to estimate sales

First, sellers need to apply for an Amazon buyer account. Through such an account, sellers can simulate the purchasing process and obtain the required information. Here are the specific steps:

• Add competitor products to the shopping cart: After finding the competitor’s products, add them to the shopping cart and set the quantity to 999 to view the inventory quantity on the shopping cart page.
• View inventory quantity: On the shopping cart page, sellers will be able to see the inventory status of competitors. This information can help sellers estimate their competitors’ sales.

Through this method, sellers can estimate sales for multiple competitors. Although this method cannot provide absolutely accurate data, the sales speed estimation method can help sellers gain preliminary market insights.

2. Product analysis report

The Amazon Product Analysis Report is an extremely important tool that allows sellers to understand the performance of their own products and those of their competitors. These reports provide key data such as sales, rankings, number of reviews, and return rates. As a result, sellers can identify high-volume and popular product features and adjust their product lines and marketing strategies to meet market demand.

3. Product search and competitor analysis

Sellers can also find competitors’ products through Amazon’s product search function. Entering relevant keywords or brand names and sorting by sales volume, comments and other dimensions can help sellers gain insight into competitors’ sales performance and market strategies. By observing competitors’ product features, sellers can better optimize their own product features and marketing strategies.

4. Application of third-party tools

In addition to Amazon’s own tools, there are many third-party tools available for sellers on the market, such as Jungle Scout, Helium 10, and AMZScout. These tools can provide richer and more detailed data, such as competitor price trends, market share, and ad delivery. Sellers can use these tools to deeply analyze the market behavior of competitors in order to better adjust and optimize their product strategies.

5. Pay attention to high-quality reviews

In addition to the above tools and methods, sellers should also pay attention to reviews and feedback of competitors’ products. High-quality reviews and positive consumer feedback are often associated with higher sales. Therefore, sellers can analyze these consumer feedbacks to understand market demand and product selling points, thereby enhancing the competitiveness of their products.

Conclusion

Based on the above methods, sellers can more effectively understand the sales volume and product performance of competitors, thereby formulating more targeted marketing strategies and improving the market competitiveness of their own products. In practical applications, it is recommended that sellers combine multiple methods and tools to obtain more comprehensive and reliable market insights.