Application strategies for self-following sales and on-site and off-site flash sales in Amazon operations

In Amazon’s operations management, the strategic use of self-following sales and flash sale activities can significantly increase product exposure and sales. This article integrates multiple articles about Amazon’s self-following sales and flash sales activities, and presents some key application methods.

Strategy and practice of self-following selling

Self-following selling is an effective operating method, which can help sellers maintain sales rankings and promote sales when products are out of stock. Especially when the inventory of a certain FBA product is less than 20 pieces, the product details page will display the prompt “Only X left in stock – order soon”, which will not only attract more consumers to purchase, but even increase sales. This is because when the product is close to being out of stock, Amazon will give the product a traffic bias, and consumers’ panic buying psychology will also be stimulated.

In order to maximize the use of this strategy, sellers can create multiple SKUs and split a batch of goods into several small batches for self-selling. Different prices can be set for each SKU, and the lowest-priced SKU can get the shopping cart first, thereby ensuring smooth connection and replenishment between each SKU while increasing sales. When the first SKU is sold out, the second SKU can take over and continue to be sold, ensuring that the product is constantly out of stock during the peak sales period, thereby obtaining multiple exposure opportunities.

Selection and execution of flash sales activities inside and outside the site

Flash sale activities are an effective means to increase product sales and clear inventory. In addition to the flash sale activities on the Amazon site, sellers can also choose to participate in flash sale websites outside the site. These websites focus on displaying discounted products and attract a large number of consumers seeking discounts. Compared with Amazon’s on-site flash sales, the threshold for participating in off-site flash sales is lower. Sellers only need to publish products with low enough prices to attract consumers’ attention.

When promoting off-site flash sales, sellers need to understand the requirements of each promotional website in advance to ensure that their products meet the release conditions. The publishing requirements of promotional websites include price concessions and inventory preparation. Sellers should adjust their inventory accordingly to avoid affecting sales due to out-of-stocks during the promotion period. Additionally, choosing the right time to post is also key to success. Typically, traffic is higher on Mondays and Tuesdays, so it’s better to post promotions during these times.

Summary

Through self-following selling strategies and participating in flash sale activities on and off the site, sellers can effectively increase product exposure and sales on the Amazon platform. These two methods can not only alleviate the out-of-stock problems caused by insufficient inventory, but also promote sales growth through clever psychological induction and market operations. Sellers should flexibly use these tools based on specific circumstances to optimize their operational strategies and improve sales performance.