Detailed explanation of Amazon new seller appeal process and US store registration
Amazon, as one of the world’s largest e-commerce platforms, not only provides sellers with abundant sales opportunities, but also formulates strict rules to protect the interests of buyers and sellers. When sellers encounter account restrictions or closures, Amazon provides a grievance mechanism to safeguard the rights of sellers. In addition, for new sellers who want to register as an Amazon US store, it is also important to understand the detailed registration process. This article will provide a comprehensive introduction to Amazon’s new appeal policy and the registration process for US stores.
Complaint process and new policy content
Appeal channels
Amazon sellers can initiate appeals through the account status page in the seller backend. The specific operation method is to check the “Confirm Violation” or “Deny Violation” option on this page and complete the subsequent steps according to the actual situation. If you need further help, you can also click the “Contact me now” button to seek customer service support.
Complaint Process
- Acknowledge the violation: Sellers must first delete the violating content, then explain the specific violation, watch the educational video, and submit an appeal after passing the test.
- Deny violation: This process is relatively traditional and requires the seller to provide relevant evidence and documents to prove that it has not violated any regulations.
Response time
Officially, a response is usually received within three working days after submitting an appeal, but in reality this time may vary due to a variety of factors. In order to speed up the processing, sellers can try to contact customer service or call the Amazon seller support hotline.
New policy highlights
Since March 1, Amazon has adjusted the working hours of the account team from 7 am to 7 pm, and provides 24/7 service, which makes it easier for sellers to make account appeals. In addition, if the appeal is successful, the account will be marked as “compliant” and will not affect the service level evaluation; but if it is rejected, it will need to continue to improve until it reaches the standard.
US store registration process
Preparation phase
Before starting registration, sellers need to prepare the following information:
- Credit card information (for payment)
- Bank account details (used to receive payments)
- Tax information and business license
- Company name and address
- Product list and pricing
- Shipping and Return Policy
Registration steps
- Visit the official website of Amazon US and click the “Sell Products on Amazon” link at the bottom;
- Find and click the registration button on the pop-up page;
- Create a new Amazon account, follow the prompts to fill in the relevant information and verify your email address and phone number;
- Select the account type (personal or professional) and decide whether to register a brand;
- Submit bank account, tax and other necessary information;
- Set basic store information, such as name, logo, etc.;
- Improve the product list, including detailed descriptions, image uploads, etc.;
- Set logistics options and return and exchange policies;
- Lastly launch the store and continue to optimize the product list.
Through the above steps, new sellers can not only successfully complete the registration of Amazon’s US store, but also effectively use the latest grievance mechanism to solve problems when they encounter account problems. I hope every seller can succeed on the Amazon platform!