Amazon peak season marketing strategy and product selection guide

During Amazon’s peak season, both advertising strategies and product selection techniques require careful planning and adjustment in order to stand out in the fierce market competition. This article will integrate suggestions from multiple aspects to help sellers achieve sales growth during the peak season.

Advertising strategy optimization

Increase advertising budget

Ad demand on Amazon typically rises dramatically during peak seasons, so you’ll want to consider increasing your ad budget to compete better and get more exposure. By increasing your advertising budget, you can ensure your ads continue to appear in key locations to attract more clicks and boost product sales.

Optimize keywords

When market competition becomes more intense, optimizing advertising keywords is crucial. Use keyword research tools to identify high search volume, low competition keywords, and adjust and optimize accordingly to better match customer search intent and get more clicks.

Adjust bids

Bids may increase for some keywords, so you may need to adjust your ad bids to stay competitive. Based on keyword performance and conversion rate, adjust bids appropriately to obtain better advertising effects and returns.

Expand advertising types

Consider using different types of ads to increase exposure and click-through rates. In addition to traditional search advertising, Amazon also offers brand advertising, display advertising, and video advertising. According to the product and target audience, choose the appropriate advertising type to expand the brand influence.

Optimize product pages

Optimization of product pages is particularly critical. Make sure your product pages have attractive titles and descriptions, as well as high-quality images. By optimizing product pages, we can increase the conversion rate after advertising clicks and provide customers with a better shopping experience.

Monitor and optimize ad performance

Closely monitor your ad’s performance and metrics. Based on data analysis, make appropriate optimizations and adjustments to improve advertising effectiveness and returns. At the same time, if the product has multiple variations, ensure that the ads are targeted at the optimal variations to attract more buyers to click and purchase.

Inventory management

Plan ahead

Plan and act ahead. Before the peak season, it is important to have an inventory management plan in place. Analyze sales data and historical demand to identify additional inventory capacity required. The earlier you plan, the better your chances of getting the storage capacity you need.

Assess inventory

Assess your current inventory before applying for expansion. Ensure that inventory is of good quality and prevent excess slow-moving merchandise. Amazon often checks inventory, so it’s important to make sure it meets requirements.

Contact Amazon Support

Once you determine that you need to expand your inventory, contact Amazon Merchant Support immediately. They can provide detailed guidance on how to submit an application to expand storage capacity and what information should be provided.

Provide accurate sales forecast

Use historical sales data and market trends to support sales forecasts to increase your application’s chances of success.

Consider FBA storage fees

When applying for storage capacity expansion, be sure to consider additional hidden costs. This will help in better planning of inventory management patterns.

Prepare in advance

If the storage capacity expansion request is approved, please start preparing and optimizing the inventory immediately. Ensure your supply chain can deliver on time to take advantage of expanded inventory capacity.

Follow the newsletter

Stay in close contact with Amazon’s support team throughout the storage expansion process. Respond promptly to their inquiries and ensure everything runs smoothly.

Product selection strategy

Social media hot spots

Follow social media such as Facebook to understand user preferences and popular trends. This will help with product selection and promotion in the next step.

Historical trends of product keywords

Through this trend, sellers can see whether product trends are stable or floating, judge future market changes, and see the distribution of off-season and peak seasons.

Number of product keywords

Use the keyword tool to expand your words and try to select products with more relevant keywords. If the product keyword has fewer related words, it also indicates that the product is less popular and is not recommended.

Focus on “cost-effectiveness”

Discover potential popular styles. Such products are often not the lowest price, but improve the cost performance of the product rather than just reducing the unit price of the product. Thermal style has never been about price, but more about cost performance.

Holiday selection

• Halloween: Choose from decorative costumes, makeup tools, masks, wigs, fake blood, decorative contact lenses, and more.
• Christmas: Choose from Christmas ornaments, gift wrapping, children’s toys and more.
• Black Friday Cyber ​​Monday: Choose household products, electronic/digital products, leisure/food, home appliances, sports and fitness equipment, children/maternal and infant products, etc.

Seize the opportunity of peak season

Prepare in advance

Sellers need to prepare goods in advance and increase inventory to meet peak demand. In addition, sellers also need to plan promotional activities in advance to attract more buyers.

Optimize product descriptions and pictures

Optimize product descriptions and images to make your products more attractive, thereby increasing sales.

Provide fast logistics services

Provide fast and accurate logistics services to ensure that buyers receive goods in the shortest time, thereby improving buyer satisfaction and increasing sales.

Attention customer service

Reply to buyers’ inquiries in a timely manner, solve customer problems, and improve customer satisfaction, thereby increasing buyers’ trust and return rate.

Through the implementation of the above strategies, sellers can obtain better sales performance and development opportunities during Amazon’s peak season.