Amazon Poland site activation guide and detailed explanation of advertising settings

1. Amazon Poland station opening process

1. Prerequisites for activation

If you already have an Amazon Europe joint account, there is no need to create a separate seller account for Poland. As long as you meet the following conditions:

• There are no restrictions on selling on any Amazon European store;
• The office address information has been filled in on the seller’s backend;
• Have an allocable deposit bank account.

If you meet all the above conditions but do not see the Polish site appearing in the background, please contact the seller support team so that it can be added in time.

2. Sales preparation

Prepare inventory of items for sale on the Polish site and be prepared for possible increases in order volumes; check product detail pages for listing and pricing information.

3. Language requirements

Posting products must be in Polish. If the product is already in the Amazon.pl catalog, there is no need to translate the information; otherwise, product information in Polish is required, including EAN, UPC or ISBN code, product name, description and pictures.

2. Creation and management of Amazon advertising campaigns

1. Create an advertising campaign

Click “Create Campaign” to enter the new interface, enter the campaign name and set the daily budget limit. Select the ad start and end dates and determine the ad delivery type.

Automatic ad serving settings

• Name the ad group and select the products to advertise (supports multiple selections);
• Set a default bid (minimum $0.05) and save your settings.

Manual ad serving settings

• Name the ad group and select products as well;
• Set bids and fill in keywords. You can use Amazon recommended or customized keywords, adjust the matching type and save.

2. Keyword matching type

Amazon provides three keyword matching methods:

• Broad match: Show ads when search terms are similar or contain part of the promoted term. The advantage is wide coverage, but the disadvantage is poor pertinence.
• Phase match: Show ads only when the search term contains the entire promoted term or a variation of it. Compared with the first two, it balances flexibility and precision.
• Exact match: Your ad will only be shown when the search term exactly matches the promoted term. This mode has the highest click conversion rate but the lowest exposure.

By rationally using these three matching strategies, sellers can adjust advertising effects according to their own needs.

The above is a basic introduction to the opening of Amazon Poland website and advertising settings. I hope it will be helpful to you.