Detailed explanation and best practices of Amazon off-site deal strategy
As the world’s leading cross-border e-commerce platform, Amazon has attracted the attention of countless sellers. However, in a highly competitive environment, how to effectively increase product sales and brand awareness has become the focus of sellers. This article will explore the Amazon off-site Deal strategy and its application in different operational stages, hoping to provide valuable guidance for sellers.
1. How to do deals outside Amazon site?
Contact and cooperate by yourself
Merchants can find potential partners through the daily discount group contact information on the website or social networking sites and negotiate cooperation details with them. Once an agreement is reached, you can start promoting product discount information.
Find a service provider
In addition, you can also choose to use third-party service providers to promote off-site deals. Although this method is more expensive, it is more worry-free. Please pay attention to the following points when choosing a service provider:
- Pre-sales and after-sales services: Complete pre-sales, sales and after-sales services are important criteria for choosing a service provider.
- Long-term cooperation performance: Examine the average traffic changes after multiple promotions by the service provider instead of a single effect.
2. Introduction to promotion forms
Off-site deals mainly include two forms: code promotion and social media promotion links:
- Code Promotion: Provide single-use long codes or reusable short codes.
- Social media link: Customers click on the link to see the discounted products directly without having to manually enter the code.
3. When is it appropriate to do off-site deals?
New product period
In the early stages of new product launches, you can quickly increase reviews and rankings through off-site deals. Offering high discounts after raising prices can help increase sales and organic reviews in the short term.
Before obtaining on-site flash sale permission
If you have not obtained the on-site flash sale permission, you can use off-site deals to increase sales and rankings, and get more opportunities to leave reviews naturally.
When inventory balance is low
Use overseas warehouses to stock up and quickly increase sales through off-site deals, thereby expanding Amazon’s inventory limit.
Before the flash sale on the site
Warm up the upcoming on-site flash sale activities, increase traffic through off-site deals in advance, and improve rankings.
Vigorous promotion period
When product inventory is sufficient, combine a variety of promotion methods (such as on-site and off-site advertising, flash sales, etc.) to accelerate the achievement of sales targets.
Clearout period
For out-of-stock inventory, clear it quickly through deep discounts to improve inventory performance scores.
4. Introduction to Deals on Amazon
Top Deal vs DOTD
- Top Deal: Long-term promotions covering various products.
- DOTD: Daily special offers with deeper discounts, valid only on that day.
Best Deal
- For the clothing category, the review is required to be no less than 3 stars, at least 75% of the sub-variants must be involved, and the selling price must be 85% or less of the lowest price in the past 30 days.
Deal of the Day
- There are only 2-4 advertising spaces per day, the review is required to reach 4 stars or above, the price after discount must be 80% lower than the lowest price in the past 60 days, and the total value is between 100,000 and 200,000 US dollars.
Lightning Deal
- It lasts 4-6 hours and must meet the store feedback score of 3.5 or above, product rating of 3.0 or above, and FBA delivery.
The above is the relevant content of Deals inside and outside the Amazon site. I hope it will be helpful to sellers. No matter which form of promotional activity you choose, you should develop an appropriate strategy based on your actual situation to maximize benefits.