Amazon’s current limiting response strategy: from cycle analysis to specific measures
When operating on the Amazon platform, sellers may encounter traffic restriction problems, which are usually caused by violations of platform rules or illegal operations. Understanding the specific cycles of Amazon’s throttling and how to effectively respond to throttling is crucial to maintaining normal business operations.
The cycle and reasons of Amazon’s current restrictions
Amazon’s traffic restriction measures for infringement usually last for 30 days. During this period, affected stores and their product links will experience reduced traffic, meaning potential customers will have a correspondingly lower chance of seeing these products. This measure aims to protect the interests of brands on the platform and enhance consumers’ shopping experience.
In addition, Amazon will take varying degrees of restrictive measures based on different types of violations, including but not limited to reduction of natural traffic, keyword locking, stagnation of natural rankings, and reduction in listing weight and advertising weight. These problems will directly affect the seller’s product exposure and sales.
Effective strategies to deal with Amazon traffic restrictions
Patiently waiting for the unblocking
Once the store is restricted, the first priority is to stay calm and avoid making decisions that may worsen the situation. While waiting to be unblocked may be the most time-consuming method, it is equally important to ensure that no further violations occur while you wait.
Sell to another store
If a store is affected by limited sales, you can consider continuing to sell the same products through other stores that are not affected. Although this method is simple and easy, you still need to pay attention to comply with the platform rules to prevent repeated violations.
Open advertising to supplement traffic
Advertising is one of the effective ways to increase the exposure of products during the limited period. Although the cost is higher, setting an advertising budget appropriately can help make up for some of the losses caused by throttling.
Sales price adjustment
Appropriately adjusting the selling price can sometimes be an effective strategy to attract customers. Stimulate consumption and increase sales through price reduction promotions and other methods, which will help improve product rankings.
Monitor keyword rankings
Regularly checking and recording changes in keyword natural rankings will help to detect problems in a timely manner and make corresponding adjustments.
Prepare POA
If you think that the current limit is handled improperly, you can prepare a detailed plan of action (POA) and file a complaint with Amazon. The POA needs to clearly identify the problem and propose a solution.
Add on-site advertising and discounts
For those who are punished by traffic restrictions due to manipulation of comments or rankings, you can increase the conversion rate by increasing the amount of advertising on the site, participating in flash sales activities, etc., so as to reduce the impact of traffic restrictions.
Resolve category error problem
If the flow is limited due to incorrect product classification, you should seek help through the customer service system (Case) in a timely manner.
Handling high negative review and return rates
Faced with current restrictions caused by high negative review rates and return rates, sellers should first identify the specific reasons and contact suppliers to improve product quality if necessary.
Listing renovation
For listings that have been restricted for a long time, consider creating new links or repackaging old products before putting them on the shelves.
Through the above methods, sellers can alleviate the adverse effects of Amazon’s current restrictions to a certain extent and gradually resume normal operations.