Full analysis of Amazon e-commerce operations and product selection strategies

As the world’s largest cross-border e-commerce platform, Amazon has attracted the attention of countless sellers. However, in this highly competitive environment, how to increase sales has become a core issue for every seller. This article will integrate the content of multiple useful articles to provide you with a series of strategies from product selection to operation.

Principles and Misunderstandings in Product Selection

Principles of product selection

1. Market demand: Choose products with high demand, preferably products that are urgently needed.
2. Level of competition: Avoid red ocean categories that are overly competitive.
3. Profit margin: Ensure product profit margin is between 30% and 50%.
4. Price per customer: The price per customer of the product should not be too low, and it is recommended to be higher than US$15.
5. No risk of infringement: Ensure that the product does not infringe on the branding or packaging rights of others.
6. Easy to transport: Choose products that are easy to transport and not prone to breakage.

Misunderstandings in product selection

1. Take recommendations from friends: Don’t decide to sell a product just because a friend recommends it.
2. Blindly chasing popular products: Avoid blindly following the trend just because a product is selling well.
3. Ignore user reviews: Not only pay attention to negative reviews, but also pay attention to positive reviews to discover the core selling points of the product.

Methods to increase sales

Check UPC code

Ensure that the product information corresponding to the UPC code is up to date to avoid problems caused by inaccurate information.

Strive for Buy Box

Buy Box is an important resource on the Amazon platform and can be obtained in the following ways:

• Use Amazon FBA to ship.
• Maintain competitive prices.
• Improve your seller rating and get more positive reviews.
• Bundled products.

Direct traffic from outside the site

Use social media such as Instagram and Facebook to attract traffic, and retain customers by giving away coupons.

Use Amazon Marketing Services (AMS)

AMS pays per click, saves advertising costs, and provides data for product optimization.

SEO optimization

Use Amazon’s autocomplete function to collect long-tail keywords and optimize keywords based on brand, description, material, size and other information.

Encourage consumers to leave comments

Good reviews help win the attention of the Buy Box and increase product conversion rates.

Build a brand

Improve product recognition and cultivate loyal consumers.

Provide quality customer service

Excellent customer service helps improve product conversion rates and increase praise rates.

Amazon Advertising Alliance Promotion

Social Media—Affiliate Store

Through the combination of SEO content and social media, recommend more stores and products to Amazon customers, driving an increase in visiting customers.

Domain name registration—multiple sales

Choose how to register your domain name, start with a small web development company, join the program, and increase commissions and visitor conversion rates.

Amazon Logistics Europe Integrated Service

Participating in the Amazon Logistics Europe Consolidated Service Program requires meeting the following conditions:

1. Businesses determined to be eligible by the system.
2. New logistics products for sale have been created on Amazon’s European online website and linked to the backend inventory management system.

Conclusion

To sum up, Amazon e-commerce operations involve many aspects, from product selection to promotion to customer service, each step requires careful planning. Hopefully the strategies provided in this article will help you achieve better results on the Amazon platform.