How Amazon sellers obtain traffic through similar product selection and various strategies

On the Amazon platform, selecting products from similar categories is an important task, which directly affects product sales. Many sellers tend to choose Best Sellers Top 100 products in a category for sale because these products usually have high sales rankings and a large number of reviews, indicating strong market demand. However, relying solely on this strategy without considering market competition may make it difficult for new links to gain sufficient exposure and traffic.

Although it is a common practice to select products through the Best Sellers list, in fact, many of the products on this list have thousands of reviews, an average rating of more than 4 stars, and have been online for many years. Evergreen models or well-known brand products. Therefore, it is difficult for newly launched products to compete with them in terms of keyword search rankings, making subsequent operations more difficult.

The core of selecting similar products is to find the blue ocean market

When selecting products in the same category, sellers should focus on blue ocean products that have not yet been fully developed. Even small sellers have the opportunity to make long-term gains by capturing emerging market segments. For example, in the women’s skirts category, despite fierce competition, new trends can be discovered by analyzing the “Best Sellers” and “New Releases” lists. In summer, most skirts are sleeveless and short-sleeved, so operators need to pay special attention to prints and special design elements.

Effective strategies for obtaining traffic

For new Amazon sellers, driving traffic is crucial. Here are a few effective methods:

Natural search guides traffic

• Ensure high keyword matching, maintain good product evaluation and clicks, and fast shipping.
• Update keywords regularly and choose keywords that are related to the product rather than just popular ones.

Advertising guides traffic

• Use PPC and CPC advertising to improve product rankings.
• Improve advertising effectiveness through ad ranking relevance (related to factors such as bidding, click-through rate, sales volume, product price, ratings, etc.).

Deal traffic guidance

• Use Amazon promotion service providers to obtain the deal traffic needed for rapid sales growth.

Off-site promotion traffic

• Use social media advertising (such as Facebook, YouTube, Twitter, Instagram, Pinterest) and Google AdWords to drive off-site traffic.

How to get recommended traffic for similar product pages

In addition to the above methods, sellers can also use the following strategies to obtain recommended traffic for similar product pages:

Method advertising & ASIN targeted advertising

• Lock the traffic pool of specific categories through category-targeted advertising, and then use ASIN-targeted advertising to carry out precise attacks.
• The same approach can be used for new links and links with poor data performance.

DSP advertising

• When competition for competitor product page ads is fierce, turn to DSP display ads for better placement and results.

Branded video advertising

• Using video ads in brand promotion can not only be displayed on keyword search pages, but also appear on competitors’ product pages.

Strong association

• Create a strong relationship by adding your opponent’s products to your shopping cart and purchasing them together.

Strong contrast method

• Make product copy and price exactly the same as competitors, triggering Amazon’s strong comparison mechanism.

By comprehensively applying these methods, sellers can effectively break through traffic bottlenecks and achieve sales growth. It should be noted that traffic attraction is a continuous process, and sellers need to constantly adjust their strategies to adapt to market changes [[2]].