The success factors and ordering strategies of Amazon’s distribution model
The Amazon distribution model is one of the operating strategies of many sellers on the platform. However, success does not solely depend on the number of products put on the shelves every day, but more on product selection, store operations and effective promotion strategies.
Factors of daily distribution quantity
Under Amazon’s distribution model, it is common practice to put 20-30 products on the shelves every day, and the specific number depends on the company’s needs and business model. For boutiques, there are relatively few product categories, but they focus more on store operations; while for general stores, it is feasible to put dozens of products on the shelves every day. However, this is not the only deciding factor and must also be decided based on the store’s business model and company needs. Therefore, the focus is not on product quantity, but on the overall operational quality of the store.
Factors affecting the order rate of Amazon’s distribution model
Amazon provides a support period of two to three months for newly opened stores. This is a phased support period. If novice sellers want to place orders quickly, they need to seize the early stage of Amazon’s support period and carry out effective promotion. During the support period, reasonable promotion can bring more traffic to the store and increase the order rate. Through scientific and reasonable operating methods, sellers can achieve better results on the Amazon platform.
How to choose products that are easy to order?
Product research
Do product research to ensure that the product has sufficient advantages to compete with other competing products. Understanding the needs of the target market, the situation of competitors, and the potential advantages of the product is the key to selecting potential products.
Listing optimization
Write an excellent Listing, highlight product selling points, and use fluent language. An excellent Listing can highlight the product’s selling points and attract customers’ attention.
Keywords and categories
Find the correct keywords and categories, and select traffic keywords to ensure that the product has more exposure. Choosing product-related traffic keywords and accurate categories can help increase product exposure.
Pictures and prices
Attractive pictures and competitive prices are important factors in attracting consumers. An attractive picture and competitive prices are also important factors in attracting consumers.
Choose blue ocean products
Choose products with blue ocean markets to ensure considerable profits. Choosing products with a blue ocean market can ensure considerable profits and bring more opportunities and benefits to sellers.
Conclusion
The success of Amazon’s distribution model does not only depend on the number of products put on the shelves every day. The key lies in product selection, store operations and effective promotion strategies. By seizing the early stages of Amazon’s support period to effectively promote, optimize listings, select potential products, and formulate reasonable pricing strategies, sellers can increase their order rate and achieve better performance.
Novice sellers need to make steady progress and avoid rushing for success. Using the support period for effective promotion and accumulating experience is the key to success. Through scientific and reasonable operating methods, sellers can achieve better results on the Amazon platform.