Detailed explanation of Amazon brand registration: a comprehensive strategy from application to increasing traffic

Detailed explanation of Amazon brand registration: a comprehensive strategy from application to increasing traffic

On the Amazon platform, brand registration is crucial for sellers. Brand registration can not only help sellers protect their brand rights, but also improve product credibility and sales. This article will integrate the content of multiple reference articles to introduce in detail the relevant knowledge of Amazon brand registration, including the registration process, common problems and their solutions.

1. The importance of brand registration

1. Prevent copy-selling: After brand registration, sellers can effectively prevent competitors from maliciously copy-selling product listings, avoid listing traffic and sales being diverted, and thereby improve product trust.
2. Use more functions: Sellers can use product A+ pages, brand advertisements, etc. to increase sales; it can also help correct listing problems; after brand registration, UPC product barcodes can be exempted; complaints The procedures for infringement will also be simpler.
3. Improve Listing credibility: Reduce Listing keyword errors so that products can be accurately searched, which will help increase sales.

2. Brand registration process

1. Create a brand certificate: Log in to the Amazon brand registration page, create a seller account, and fill in the store’s registration information.
2. Brand registration: Fill in the brand qualification information, including brand name, number, etc. You can check the trademark number on the U.S. Trademark website.
3. Get verification code: After submitting the brand registration information, the Amazon platform will send a verification code to the registered email address. The verification code must be sent to the platform’s brand registration email within 30 days.

3. Common problems and solutions

1. The submitted pictures do not meet the regulations: Prepare two to three pictures each of the product with the LOGO and the packaging picture. Take photos of the product directly to ensure that the LOGO and complete product pictures are clear and the picture size Need to be less than 1M.
2. The submitted website does not meet the requirements: The submitted website must be a website with a brand name suffix, and it must be an English website. The website content must display the company’s description, address, contact information, brand LOGO and other information. The product title must start with the brand name and have a purchase button.
3. The email address submitted does not meet the regulations: The email address filled in cannot be an ordinary email address, but must be a corporate email address with the brand name as the suffix.
4. There is an error message in brand registration: If an error message is displayed directly, you need to ask Amazon for the specific reason, modify it as required and submit it again.

4. How to upgrade brand registration

For sellers on the US site, there is generally no need to apply for upgrade registration. Sellers on the US site will automatically upgrade to the R mark after filing for the TM label. Sellers can confirm with customer service by opening a case. For sellers in the UK, after registering the TM mark, they need to open a case with customer service to upgrade the registration.

5. How to check whether a brand has been registered

1. View directly: View by searching the brand keywords of the product, or use image recognition tools to view.
2. Log in to the patent website to check: If it is a US website, you need to check with the US Trademark Office.
3. Check based on follow-up sales: Under normal circumstances, sellers only dare to sell products that have no risk of infringement. Therefore, if you want to know whether the product has a brand record, you can judge by checking whether the product has been followed by follow-up sales.

6. Advantages after brand registration

1. Increase traffic: Through the promotion of brand advertising, traffic will be greatly improved. The main forms of advertising include promotional advertising and display advertising.
2. Brand Protection: Prevent other sellers on the platform from following their sales and protect intellectual property rights.
3. Brand Creation: Create a dedicated brand flagship store to provide consumers with a better shopping experience and help them better understand the brand’s story.

7. Brand Registration and Trademark Processing

1. Create brand certificate: Register the brand in the store management of Amazon backend, click to create a seller account, and fill in the form with the relevant information of the store registration.
2. Brand registration: Fill in the brand’s qualification-related information, and choose to fill in intellectual property rights, such as product number and trademark name.
3. Get verification code: After submitting the brand information, the platform will send a verification code to the company’s registered email address, and you must obtain and reply to the Amazon brand registration trademark email within 30 days.

Through the above steps, sellers can successfully complete Amazon brand registration, protect their brand rights, and improve product credibility and sales.