How to succeed as an Amazon seller: a comprehensive guide from product selection to optimization

On Amazon, a huge e-commerce platform, every merchant pursues success, and choosing the right sales categories, products, and optimization strategies is one of the keys to success. This article will delve into these elements and provide some advice and practical experience to help sellers achieve better sales results on Amazon.

Why is it important to choose the right sales category?

Increase exposure

First of all, choosing the right sales category can help increase your product’s exposure on the Amazon platform. When a buyer searches for a specific product or browses a specific category, Amazon displays the product to potential buyers based on its classification. Therefore, appropriate classification can make products more easily searchable by customers and increase the visibility of products in search results.

Improve shopping experience

Secondly, appropriate sales classification can improve customers’ shopping experience. When buyers browse and compare similar products, they are more likely to find items that interest them. This not only enhances the shopping experience but also helps increase sales.

Amazon Optimization Algorithm

Finally, Amazon’s optimization algorithm relies on product classification information. If a product is classified correctly, it will be more likely to be recommended to potential buyers by Amazon’s recommendation system, thereby increasing the chance of sales. Therefore, the right sales classification is crucial to the success of your product on the Amazon platform.

How to choose the sales category suitable for the product?

Understand product attributes

In order to choose the appropriate sales category, merchants need to analyze the characteristics, uses, target groups and other attributes of the product in detail. This basic information will provide important guidance for the selection of sales categories.

Research competitors

Merchants can understand industry prospects by analyzing competitors’ product categories. Observing which categories competitors sell similar products can provide valuable insights into selection.

View Amazon key categories

Merchant should pay attention to the categories mainly promoted by Amazon. Amazon usually displays some specific categories on the homepage and recommendation pages. These categories may be more likely to attract buyers’ attention, so they are a good choice.

Consider target groups

Merchant also needs to consider the target group of the product. Different categories may be better suited to attracting specific types of buyers, so it’s important to choose a sales category that matches your target group’s specifications.

Sales category restrictions

Merchants should check Amazon’s requirements and restrictions for different categories before choosing a sales category. Ensuring that products comply with the appropriate regulations is key to avoid unnecessary problems.

How to choose the right product

Understand your interests and areas of expertise

Choosing the right product requires considering your interests and areas of expertise. If the seller is interested in a certain product or has professional knowledge and experience in a certain field, it will be easier for him to choose the product. Sellers can determine their professional fields through their hobbies, work experience, educational background, etc., and then choose products that have market demand and potential in this field.

Understand market needs and trends

Choosing the right product requires considering market needs and trends. Sellers can understand consumer needs and trends through market research and data analysis, and choose products with market demand and potential. At the same time, sellers should also pay attention to market development trends and changes, and adjust their products and marketing strategies in a timely manner.

Consider the competitiveness of the product

Choosing the right product requires considering the competitiveness of the product. Sellers can use competitive analysis to understand the product features and strategies of competitors, as well as the prices and sales of similar products on the market. When choosing products, sellers need to choose products with certain competitive advantages, such as more competitive prices, more reliable quality, and better brand reputation.

Consider the profit and cost of the product

Choosing the right product requires considering the profit and cost of the product. Sellers need to calculate the cost and expected profit of the product to determine the price and profitability of the product. When selecting products, sellers should choose products that can earn reasonable profits and have proper cost control, and avoid profit risks caused by too high or too low pricing.

Choose reliable suppliers and supporting services

Choosing the right product requires considering suppliers and supporting services. Sellers need to choose reliable suppliers to ensure product quality and supply capabilities. At the same time, sellers also need to choose reliable supporting services, such as logistics, after-sales services, etc., to improve product sales and satisfaction.

Choose products with rigid demand

What is rigid demand?

To put it simply, consumers’ demand for product functionality is greater than their pursuit of external requirements such as product appearance, color, size, etc. This kind of product is called rigid demand. Take a screwdriver as an example. This product is a rigidly needed product, and the demand for product functionality is greater than the external demand for style and appearance.

Benefits of rigid demand products

Choosing products with rigid demand can help sellers avoid sales fluctuations caused by factors such as appearance or color. Such products usually have stable market demand and are more likely to achieve sustained sales.

Conclusion

Choosing the right sales categories, products, and optimization strategies on Amazon is the key to success. By in-depth understanding of product attributes, target groups and Amazon’s category regulations, merchants can more accurately select sales categories, improve product exposure and competitiveness, and achieve better sales performance. Choosing the right products, especially those with rigid demand, can help sellers avoid unnecessary risks and achieve sustained sales growth.