In the process of running a store, the proper use of tools will make the store better. So what free promotion tools does Lazada have, and what does Lazada do in operation? This article explains these two questions.
Lazada’s free promotion tools:
Brand and store page optimization: By optimizing brand and store pages, including improving product descriptions, adding high-quality pictures and videos, you can increase the exposure and attractiveness of the store.
Lazada search engine optimization (SEO): Proper use of keywords, product tags, etc., to improve the ranking of products in Lazada’s internal search engine, increase exposure and click-through rate.
Promotional activities: Participate in free promotional activities on the Lazada platform, such as limited-time discounts.
Social media sharing: Share products on social media platforms through the social sharing function provided by the Lazada platform to increase exposure and dissemination.
Lazada platform recommended position: If you meet the conditions, you have the opportunity to be recommended by the Lazada platform to the homepage or specific page to increase product exposure.
What Lazada does:
1. Product management
When operating on the Lazada platform, companies need to manage products effectively. This includes optimization of product shelves, pricing, descriptions, pictures, etc. Through data analysis tools, companies can understand product sales and customer feedback, and then adjust strategies to improve competitiveness.
2. Order management
Order management is an important part of Lazada operations. Companies need to process orders in a timely manner, track logistics information, and ensure timely delivery of orders. Through data analysis tools, companies can monitor key indicators such as order quantity, delivery time, return rate, and optimize order processing processes.
3. Customer service
Providing high-quality customer service is the key to Lazada’s successful operation. Companies need to respond to customer inquiries and complaints in a timely manner and solve customer problems. Through data analysis tools, companies can understand customer needs and improve customer service processes.
4. Marketing promotion
When operating on the Lazada platform, merchants need to actively carry out marketing promotion activities to attract more customers. Through data analysis tools, merchants can evaluate the effectiveness of different marketing activities, optimize advertising promotion strategies, and improve conversion rates and sales performance.
The above content is about Lazada’s free promotion tools and what Lazada does in operation. After understanding these two contents, merchants can use effective tools and methods to make their stores run better.