Amazon seller registration and operation details guide

As one of the world’s largest cross-border e-commerce platforms, Amazon’s registration and operation details are crucial to sellers. This article will combine the opinions of multiple experts to compile a set of detailed guidelines to help sellers avoid common problems and improve store operation efficiency when opening a store on Amazon.

Notes on registering an account

Prepare basic information

• When registering an Amazon seller account, you first need to prepare electronic basic information, such as ID card, business license, etc. It is recommended to use color scans and ensure that the format, size, and clarity meet the requirements.
• It is recommended to use newly registered mobile phone numbers and email accounts. Avoid using domestic accounts and mobile phone numbers. You can consider using Outlook email.

Avoid incorrect operations

• Incorrect entry of legal person information or equipment problems may lead to audit failure. If you encounter such problems, you can try changing the device and number and resubmit.
• Use a network cable or network card when registering, and avoid using mobile phone hotspots to prevent unclear file upload due to poor signal and triggering a secondary review.

ID card verification

• When submitting your ID card, please note that the information submitted cannot be a black and white copy or a screenshot. You must ensure that the ID card is within the validity period and submitted as required.

Operational details

Customer service communication

• Customer service is the only channel for direct communication between sellers and buyers, and is crucial for resolving disputes and improving buyer satisfaction.
• Create frequently used message templates to improve response efficiency.

Preparation for peak sales season

• Maintain product links and seller accounts to avoid illegal operations.
• Prepare goods in advance and arrange logistics dispatch to ensure adequate inventory.
• Develop reasonable promotion strategies and pay attention to discount settings and inventory control.
• Strengthen advertising and promotion efforts to increase product exposure.
• Be careful to prevent follow-up sales and take appropriate measures.

New store settings

• Lay your own labels to save costs.
• Modify warehousing settings and enable inventory alerts.
• Enable the refurbishment option to prevent returned items from becoming second-hand.
• Set Amazon FBA barcodes as preferred to avoid inventory confusion.

Ad settings

• The name of the advertising campaign should be clear to facilitate later data analysis.
• The daily budget for an individual campaign should not be too low.
• Product positioning advertising needs to be placed accurately to avoid scattered placement.

Inventory review

• Do a good job of product quality inspection to ensure normal function.
• Check the integrity of the packaging to avoid after-sales problems caused by packaging problems.
• Accurate labeling to avoid sales restrictions due to labeling errors.

The above content is a summary of the details that need to be paid attention to during the registration and operation process of Amazon sellers. I hope that seller friends can successfully complete the registration through the guidance of this article, avoid unnecessary troubles during the operation process, and achieve rapid development of the store.