Detailed explanation of the entire Amazon store promotion process and on-site and off-site marketing strategies

In order to succeed on the Amazon platform, sellers not only need to master product listing skills, but also understand how to use Amazon’s backend data for precise marketing and promotion, and make full use of multiple traffic channels inside and outside the site. This article will integrate the Amazon store promotion process, back-end data utilization methods, and on-site and off-site marketing strategies to help sellers increase product exposure and sales.

1. Preparation

Product selection analysis and market research

In the product selection stage, sellers can conduct market research through tools such as JS, sroftime, Seller Wizard, etc., and focus on selecting products that suit their own characteristics rather than blindly chasing hot spots. In addition, competition analysis, negative review analysis, and profit analysis are also required to ensure that the selected product is competitive.

Purchasing samples and product trials

Purchasing samples for self-trial can help sellers gain an in-depth understanding of product features from a product manager’s perspective and discover potential room for improvement.

Summary of product parameters

Record all product parameters in detail, including but not limited to brightness, power, color, size, material, etc., and refer to competing product links and front-end filtering to obtain key parameters, which is crucial to improving search weight and link quality.

2. Link editing

Create product list

After registration, sellers should provide complete and accurate product information, such as title, description, price, inventory quantity, etc., to ensure that the content attracts customers.

Select product category

Choose the correct product category to help customers find the products they need more easily and improve visibility.

Set product pricing

When pricing, you need to consider costs, competition and market demand, and strive to have competitive prices while ensuring good profits.

Prepare product pictures

High-quality product images enhance appeal and promote trust.

3. Improve promotion

Set shipping methods and policies

Choose the appropriate logistics method or use Amazon fulfillment services (such as FBA) to ensure that customer needs are met.

Optimize product pages

Use A+ content, brand store and other functions to provide rich product information.

Promotions and promotions

Use the promotional tools provided by Amazon, such as special promotions, flash sales, Amazon advertising, etc., to increase sales and exposure.

Track and manage sales

Monitor sales performance through the data analysis tools in Seller Center.

Select promotion type

Choose the appropriate promotion type based on your goals and budget, such as Sponsored Products, Sponsored Brands, etc.

Create advertising campaign

Determine advertising goals, budget, delivery time, etc., and select keywords or product tags to determine placement.

4. Obtaining off-site traffic

Social platform promotion

Choose a social platform that matches the characteristics of the product, such as TikTok for novel products, Instagram and Pinterest for beauty, clothing, etc. When cooperating with bloggers, you need to consider their fan attributes to ensure the effectiveness of the cooperation.

Paid advertising promotion

Suitable for products that are in urgent demand, but attention must be paid to accuracy issues to avoid wasting advertising fees.

Deal off-site traffic

Used to increase product visibility, especially when sales are declining or inventory is being cleared.

5. Acquisition of site traffic

Organic traffic

Includes search traffic, associated traffic, browsing traffic, and event promotion traffic. Cross-border sellers should optimize their detail pages for different keywords and use related product combinations and other methods to increase exposure.

Paid traffic

Get more exposure opportunities through advertising.

6. Amazon store model

Self-delivery store

Suitable for early stage sellers, the advantage is to reduce inventory pressure, but the user experience is poor.

Boutique shop

Traffic complementation is formed through highly related products, which is suitable for sellers with certain experience.

Pure boutique store

Focus on a certain vertical field, emphasizing brand building and refined operations.

Through the above steps, sellers can better cope with product promotion challenges on Amazon, increase exposure and sales, and stand out in the fiercely competitive market.